Exploring the full potential of the camping brands owned by Oase Outdoors is the purpose of the projected sale of 80 percent of the Danish company's shares to Ratos, said its managing director, Henrik Arens. The agreed purchase price is based on an enterprise value of about 380 million Danish kronor (€51.1m-$56.9m) and Ratos should provide approximately DKK 150 million (€20.2m-$22.5m) in equity for its stake. Ratos is the Swedish private equity firm that accompanied the growth of Haglöfs in the years before its sale to Asics. The company behind Robens, Outwell and Easy Camp is owned by the family of its founder, Mogens Arens. While the managing director's siblings are selling their shares, he is retaining a stake of 20 percent, with key managers. Arens will also continue to run Oase after the transaction, which is expected to be finalized in the third quarter. At least some of the potential clearly resides in international expansion, since about 80 percent of Oase's turnover is currently generated in just four countries, the U.K., Germany, the Netherlands and Denmark – although it has widespread international distribution. Oase's sales amounted to DKK 266 million (€35.8m-$39.8m) for the financial year to October 2015, with adjusted Ebitda of DKK 36 million (€4.8m-$5.4m).