All Fjällräven articles – Page 3
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News briefsFjällräven launches collection made from fabric scraps
Fjällräven has launched Samlaren (Swedish for “the gatherer”), an initiative that infuses new life into surplus material through innovative use of fabric leftovers. Samlaren products will be released in recurring, limited-edition capsule collections, the brand said. The new concept is rooted in Fjällräven’s commitment to quality and ...
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ArticleFenix ends 2020 in the red
The Fenix Outdoor International group posted weak results for the fourth quarter of 2020. The management said that the quarter started well, with strong reorders and brick-and-mortar sales that were showing signs of improvement. However, the second wave of the pandemic and civil unrest in the U.S. – which led ...
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News briefsFjällräven announces recipients of 2020 Arctic Fox funds
With the Arctic Fox Initiative, Fjällräven annually awards funds to several non-profit organizations and projects that aim to preserve nature or wildlife and are either associated with taking climate action or encouraging more people to go outdoors and appreciate nature. Fjällräven believes that great ideas need collective support to be ...
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News briefsWe aRe SpinDye closes last link for circular textile production
The Swedish fashion tech company We aRe SpinDye®’s aim is to make the dyeing process of clothes completely environmentally friendly. After introducing a unique and extremely resource-efficient dyeing process, first applied by the Swedish outdoor brand Fjällräven in 2017, the company is now closing the last link for a circular ...
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ArticleMixed results for Fenix
Fenix Outdoor International posted lower sales for its third quarter but managed to keep expenses under control. The management said the emergency plan implemented in the first quarter bore fruit, keeping costs and expenses at a manageable level. The company has, wherever possible, renegotiated the rent at relevant brick-and-mortar stores ...
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News briefsFjällräven Polar dates postponed
Due to the current development of the Covid-19 pandemic, Swedish outdoor brand Fjällräven has adjusted the schedule for its Fjällräven Polar. The 2020 event has now been postponed to 2022 and there will be no global online campaign in 2021, which means that the global application process for Fjällräven Polar ...
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News briefs
Fjällräven sued by Colorado landlord
Several sources have reported that Fjällräven’s landlord in Boulder, Colorado, has sued the outdoor company for not paying rent for its store at 1048 Pearl Street since April. The landlord, Ten Eleven Pearl LLC, claims that Fjällräven owes $88,760 in base rent and $38,261 in additional charges. The 356 square ...
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ArticleFenix’s recovery driven by Europe
After a difficult first quarter due to Covid-19 restrictions, Fenix Outdoor International started seeing a small retail recovery in April with strong increases in online sales, making up for some lost sales in brick-and-mortar stores. In May and June, the improvement continued and was also supported by improved physical stores’ ...
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News briefsFjällräven takes trekking virtual with Fjällräven Classic TV
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer: China starts on July 30 at 7.00 CET; Sweden on Aug. 7 at 16.00 CET; the UK on Aug. 27at 12.00 CET; and the ...
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News briefsUpdate for Fjällräven Polar 2021, special event for 2020 participants
After this year’s Fjällräven Polar Series had to be cancelled due to the Covid-19 pandemic, Fjällräven is inviting all confirmed participants to a special Polar event in April 2021, which will start in Sweden and end in Norway, running in the opposite direction to the usual route. Fjällräven plans to ...
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News briefsFjällräven launches Fjällräven Classic TV
Starting this summer, Fjällräven will introduce Fjällräven Classic TV, a solution to the current situation that immerses people in the experience of trekking through an online stream from a trekker’s point of view. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of Fjällräven’s ...
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ArticleFenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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News briefsGlobal Fjällräven Classic affected by Covid-19
Swedish outdoor brand Fjällräven announced that it had to cancel its 2020 Fjällräven Classic trekking events in Germany, Denmark, UK, Sweden, USA and China due to the ongoing Covid-19 crisis. The event series started with one 110km-long trek across Swedish Lapland in 2005. Nine years later, it expanded to Denmark, ...
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News briefsFjällräven’s sustainability manager is Sweden’s Business Woman of the Year
Svensk Sportforum, an organization for manufacturers, suppliers and retailers of sports and nutritional products in Sweden, has elected Christiane Dolva Törnberg, Fjällräven’s sustainability manager, as the Swedish sports industry’s “Business Woman of the Year 2019.” The jury described Törnberg as “a wise, humble and communicative manager for one of today’s ...
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News briefsFjällräven has a new global marketing director
The Swedish outdoor specialist Fjällräven announced that Alexander Matt has been appointed as the new global marketing director for the brand effective April 15. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities. For the last four years, Matt held the position of chief marketing ...
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News briefsFjällräven voted most sustainable brand in its industry
The Sustainable Brand Index™ 2020, Europe’s largest brand study on sustainability, has announced that Fjällräven was chosen as the most sustainable brand from the “Clothing and Fashion Brand” industry in Sweden. Consumers were able to choose between over 1,400 brands in Europe’s largest independent brand study on sustainability, which is ...
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ArticleDisappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
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ArticleSustainable innovations from Ispo Munich 2020
For the 50th birthday of Ispo Munich, the sports fair claimed to be more sustainable than ever before. More and more brands are looking for solutions for more sustainable products and more sustainable consumption. This time, recycling was one of the core issues of sustainable innovation. While recycled polyester from ...
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