All Fjällräven articles – Page 3
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News briefsFjällräven launches Fjällräven Classic TV
Starting this summer, Fjällräven will introduce Fjällräven Classic TV, a solution to the current situation that immerses people in the experience of trekking through an online stream from a trekker’s point of view. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of ...
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ArticleFenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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News briefsGlobal Fjällräven Classic affected by Covid-19
Swedish outdoor brand Fjällräven announced that it had to cancel its 2020 Fjällräven Classic trekking events in Germany, Denmark, UK, Sweden, USA and China due to the ongoing Covid-19 crisis. The event series started with one 110km-long trek across Swedish Lapland in 2005. Nine years later, it expanded ...
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News briefsFjällräven’s sustainability manager is Sweden’s Business Woman of the Year
Svensk Sportforum , an organization for manufacturers, suppliers and retailers of sports and nutritional products in Sweden, has elected Christiane Dolva Törnberg , Fjällräven ’s sustainability manager, as the Swedish sports industry’s “Business Woman of the Year 2019.” The jury described Törnberg as “a wise, humble and communicative manager for ...
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News briefsFjällräven has a new global marketing director
The Swedish outdoor specialist Fjällräven announced that Alexander Matt has been appointed as the new global marketing director for the brand effective April 15. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities. For the last four years, Matt held the position of ...
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News briefsFjällräven voted most sustainable brand in its industry
The Sustainable Brand Index ™ 2020, Europe’s largest brand study on sustainability, has announced that Fjällräven was chosen as the most sustainable brand from the “Clothing and Fashion Brand” industry in Sweden. Consumers were able to choose between over 1,400 brands in Europe’s largest independent brand study on sustainability, ...
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ArticleDisappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
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ArticleSustainable innovations from Ispo Munich 2020
For the 50th birthday of Ispo Munich, the sports fair claimed to be more sustainable than ever before. More and more brands are looking for solutions for more sustainable products and more sustainable consumption. This time, recycling was one of the core issues of sustainable innovation. While recycled polyester ...
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