All Fjällräven articles – Page 2
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News briefsThe Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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News briefsNaturkompaniet re-opens expanded store in Stockholm
Naturkompaniet has expanded its store at Kungsgatan 26 in Stockholm, which originally opened in 1993 as a Fjällräven store. The new store has an area of 436 square meters and offers the largest assortment of Fjällräven products, as well as a large workshop where customers can get help with the ...
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ArticleFenix reports records for Q4 thanks to sales increase and despite Omicron hit
Fenix Outdoor International has reported record fourth-quarter earnings driven by surging sales in its Frilufts segment and the delivery of goods delayed in the previous three months from the Brands division. The company said net sales for the three months to December 31 rose by 33 percent to €196.5 million ...
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ArticleFenix says Germany recovery underway but warns of supply-chain issues
Fenix Outdoor has reported a rise in third-quarter sales and earnings but warned that global supply chain issues and Covid outbreaks in some of its manufacturing locations were still posing problems. The company also said it aimed to manufacture up to 20 percent of its own products by acquiring or ...
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News briefsFjällräven launches platform to design your own Kånken
With Kånken Me, Fjällräven is launching a new platform that makes it possible for Kånken fans to be creative and make their Kånken even more personal. With 14 color options and 15 customizable pieces, the online configurator offers over 100,000 billion possible combinations, making it nearly impossible ...
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News briefsFjällräven launches new Kånken made from wood cellulose fiber
For the upcoming 2021 fall deliveries, Fjällräven is introducing the first Kånken daypack made from the brand’s proprietary Pine Weave cellulose material, paying homage to Kånken’s first design in 1978. According to the brand’s press release, the wood-based lyocell weave used for the new Tree-Kånken is ...
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News briefsChanges in the sales strategy at Fjällräven Germany
As part of Fjällräven Germany ’s new sales strategy, which was already initiated in the second half of 2019, sales have now been divided into the two areas of strategic accounts and field sales in order to maintain greater market and customer proximity. Andreas Kost was named head of ...
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ArticleMixed results for Fenix Outdoor
Fenix Outdoor International had a difficult start to the year and still faces some of the challenges that have marked 2020. Management said major store closures in Europe hampered business in Q1, although there were some upsides, such as the performance of retail stores in Sweden, Finland and Denmark, as ...
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ArticleFenix Outdoor unveils its 2021 goals
Fenix Outdoor International had a tough year in 2020 due to the pandemic and its store closures, with sales falling by 7.3 percent to €563.0 million. The operating margin (Ebit) contracted by 3.1 percentage points to 10.9 percent. Net profit declined by 44.6 percent to €33.9 million. But in its ...
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News briefsFenix brands well-perceived for their sustainability efforts
The Sustainable Brand Index , a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing Fashion - Brand” category. ...
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News briefsFjällräven launches collection made from fabric scraps
Fjällräven has launched Samlaren (Swedish for “the gatherer”), an initiative that infuses new life into surplus material through innovative use of fabric leftovers. Samlaren products will be released in recurring, limited-edition capsule collections, the brand said. The new concept is rooted in Fjällräven’s commitment to ...
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ArticleFenix ends 2020 in the red
The Fenix Outdoor International group posted weak results for the fourth quarter of 2020. The management said that the quarter started well, with strong reorders and brick-and-mortar sales that were showing signs of improvement. However, the second wave of the pandemic and civil unrest in the U.S. – which led ...
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News briefsFjällräven announces recipients of 2020 Arctic Fox funds
With the Arctic Fox Initiative , Fjällräven annually awards funds to several non-profit organizations and projects that aim to preserve nature or wildlife and are either associated with taking climate action or encouraging more people to go outdoors and appreciate nature. Fjällräven believes that great ideas need collective support ...
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News briefsWe aRe SpinDye closes last link for circular textile production
The Swedish fashion tech company We aRe SpinDye® ’s aim is to make the dyeing process of clothes completely environmentally friendly. After introducing a unique and extremely resource-efficient dyeing process, first applied by the Swedish outdoor brand Fjällräven in 2017, the company is now closing the last link for ...
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ArticleMixed results for Fenix
Fenix Outdoor International posted lower sales for its third quarter but managed to keep expenses under control. The management said the emergency plan implemented in the first quarter bore fruit, keeping costs and expenses at a manageable level. The company has, wherever possible, renegotiated the rent at relevant brick-and-mortar stores ...
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News briefsFjällräven Polar dates postponed
Due to the current development of the Covid-19 pandemic, Swedish outdoor brand Fjällräven has adjusted the schedule for its Fjällräven Polar . The 2020 event has now been postponed to 2022 and there will be no global online campaign in 2021, which means that the global application process for ...
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News briefs
Fjällräven sued by Colorado landlord
Several sources have reported that Fjällräven ’s landlord in Boulder, Colorado, has sued the outdoor company for not paying rent for its store at 1048 Pearl Street since April. The landlord, Ten Eleven Pearl LLC , claims that Fjällräven owes $88,760 in base rent and $38,261 in additional charges. The ...
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ArticleFenix’s recovery driven by Europe
After a difficult first quarter due to Covid-19 restrictions, Fenix Outdoor International started seeing a small retail recovery in April with strong increases in online sales, making up for some lost sales in brick-and-mortar stores. In May and June, the improvement continued and was also supported by improved physical stores’ ...
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News briefsFjällräven takes trekking virtual with Fjällräven Classic TV
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer: China starts on July 30 at 7.00 CET; Sweden on Aug. 7 at 16.00 CET; the UK on Aug. 27at 12.00 CET; and ...
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News briefsUpdate for Fjällräven Polar 2021, special event for 2020 participants
After this year’s Fjällräven Polar Series had to be cancelled due to the Covid-19 pandemic, Fjällräven is inviting all confirmed participants to a special Polar event in April 2021, which will start in Sweden and end in Norway, running in the opposite direction to the usual route. ...
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