All Fjällräven articles
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ArticleFjällräven releases 2024 sustainability and CSR update
The Swedish outdoor gear maker shares key 2024 achievements – and where it fell short – in its latest sustainability and corporate responsibility report.
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News briefsFjällräven wins Digiday Award for branded content
The Swedish outdoor brand received recognition for its collaborative content series with GearJunkie focused on sustainable outdoor engagement.
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News briefsFjällräven welcomes Tina Rolén as Global Marketing Director
Rolén succeeds the outgoing head of marketing, Alexander Matt, who has been with the company since 2020.
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ArticleGore-Tex and Fjällräven reunite
The Swedish outdoor brand and the textile technology pioneer work together to provide durable, environmentally friendly solutions for adventurous explorers. At the same time, Gore-Tex introduces its new Pro material.
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News briefsFjällräven moves German headquarters to bolster market presence
The Swedish outdoor brand strengthens its foothold in Germany with a strategic move to Munich and a streamlined showroom network.
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News briefsFjällräven Germany realigns team
New leadership in marketing, sales and merchandising focuses on boosting interaction with outdoor enthusiasts and sustainability-conscious consumers.
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ArticleMeet The Outdoor Industry Compass and EDM Publications team at ISPO Munich
We look forward to seeing you at our booth and our panel discussions at ISPO Munich.
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ArticleFenix Outdoor reports mixed Q3 performance with decline in branded segment
The group’s Q3 saw branded segment sales drop 21%, while the retail segment performance varied by region.
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ArticleFjällräven launches resale platform
The Swedish outdoor brand introduces Pre-Loved to extend product lifespans, reduce waste and support sustainability, helping customers buy and sell used gear.
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News briefsFjällräven in top position at Tradera
Fjällräven has ranked first in both the overall apparel industry category and the outdoor apparel category in the Circular Brands 2024 annual report from Tradera, Sweden’s largest second-hand marketplace. The Tradera Circular Brands 2024 is a report that showcases the clothing brands that are most valued on tradera.com and are ...
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ArticleFjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes ...
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News briefsFenix Outdoor acquires 30% of its Czech retail partner
Fenix Outdoor, the international outdoor equipment and apparel company based in Zug, Switzerland, since 2014 but listed on the Stockholm Stock Exchange due to its Swedish roots, has acquired a 30 percent stake in Arctic Fox s.r.o., its retail partner operating six Fjällräven stores and an online business in the ...
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ArticleFjällräven Classic celebrates 20 years with new UK route and new country
In 2024, the Fjällräven Classic celebrates its 20th anniversary. To mark the occasion, the extraordinary trekking event is expanding to Chile for the first time. In addition, the Fjällräven Classic UK will take place in the English Lake District National Park. The Fjällräven Classic was first developed in 1979 by ...
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News briefsNaturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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News briefsNaturkompaniet opens new Fjällräven Brand Store in Bergen, Norway
Naturkompaniet has opened its ninth store in Norway in less than 2 years. The latest addition is a brand new Fjällräven Brand Store, which opened its doors on Sept. 14 at Strandgaten 21, in the heart of downtown Bergen. In the FW season 2023, Naturkompaniet will continue to expand in ...
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ArticleNew Swedish Wool Standard paves way for sustainable textile industry
Half of the wool produced in Sweden ends up in waste, while Swedish brands in fashion, outdoor and home textiles are actively seeking sustainable textile materials. In response, The Swedish Wool Initiative is introducing the first Swedish classification system for wool. The new Swedish Wool Standard simplifies the sale and ...
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ArticleApplication phase for Fjällräven Polar starts end of October
Source: Fjällräven In April 2024, Fjällräven Polar will offer 20 people from all over the world the chance to experience a 300 km expedition through the Arctic tundra of Scandinavia. For five days, the adventurers will steer their dog sleds through the vast icy landscapes, immersing themselves ...
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News briefsNaturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
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ArticleFenix posts record Q1 sales but sees uncertain Q2 amid high inventories
Fenix Outdoor International reported sales of €180.0 million in the first quarter of 2023, a new record for the first three months of the year and up from €165.2 million for the year earlier, although margins remained under pressure amid inflation. Ebitda inched up to €31.2 million from €30.8 million ...
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ArticleFenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
