The Sustainable Brand Index, a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing & Fashion - Brand” category. Fjällräven won the same award in 2020, and its Fenix Outdoor Group sister brand, outdoor retailer Naturkompaniet, was again rated the most sustainable brand in the “Clothing & Fashion - Stores” category.