All Gen Z articles
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
-
ArticleStrava Year In Sport Report shows social connections are the biggest motivator
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
-
News briefsBerghaus’ parent looking to establish a "youth board of directors"
Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience. The group, whose brands include Berghaus as well as Speedo and Ellesse, is seeking six young people under 30 in its key markets – the UK, USA, India, ...
-
OpinionThe mountain and the metaverse – Synergy or contradiction?
Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.
-
News briefsOberalp group selects Gen-Z “shadow board” to advise the management
As announced before, the Oberalp Group has selected eight of its employees under 28 to form the company’s new shadow management board named “Board4Next”. The individuals were selected from over 40 applicants for the new positions, all of whom submitted a short application video. For a time span of two ...
-
News briefsOberalp tackles its brand’s relevance for the Gen Z
The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...
-
ArticleNew study on social shopping in Germany: Where the product finds the buyer
One in five Germans has bought something via social networks, just as many can imagine it. Social media and e-commerce are merging, and the customer journey is being redefined. A recent YouGov study shows the relevance of social shopping for German consumers.
-
News briefsJanSport continues commitment to Gen Z and mental health in the U.S.
JanSport , owned by VF Corp ., launched the second phase of its #LightenTheLoad campaign in the U.S., created to drive open conversations around Gen Z and mental health. Half of the brand’s target consumer, the Gen Z population, according to the American Psychology Association , feels they adequately ...
