JanSport continues commitment to Gen Z and mental health in the U.S.


JanSport, owned by VF Corp., launched the second phase of its #LightenTheLoad campaign in the U.S., created to drive open conversations around Gen Z and mental health. Half of the brand’s target consumer, the Gen Z population, according to the American Psychology Association, feels they adequately manage their stress while ...

You need to register to continue reading this article

Already subscribe to The Outdoor industry Compass? Sign in here


Register to continue reading

By registering today you will have access to:

  • 3 industry news articles per month
  • E-mail Newsletter - latest industry headlines and essential news

For full access to our business intelligence and to receive in-depth insights, analysis and more, become a member today

For full access view our subscription packages.