All General Outdoor articles – Page 232
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News briefs
Lycra promotes Denise Sakuma to VP of brands, marketing and merchandising
As reported by Sport+ Mode, business veteran Denise Sakuma, acting director of global ready-to-wear, denim and woven segments at The Lycra Company, has been promoted to additionally serve as VP of brands, marketing communications and merchandising. Prior to joining Lycra in 2019, Sakuma spent 15 years at Invista and 10 ...
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ArticleHalf of A.S. Adventure Group taken over by banks in exchange for €85 million in debt
According to reports by the Dutch financial daily Het Financieele Dagblad and the Belgian business daily De Tijd report, half of the share capital of the Belgium-based A.S. Adventure Group, one of the largest omnichannel outdoor retailers in Europe, has been taken over by several of its creditors – a ...
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News briefsFenix brands well-perceived for their sustainability efforts
The Sustainable Brand Index, a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing & Fashion - Brand” category. Fjällräven won the ...
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News briefsGerman Telekom unveils new corona warn and tracking device
Source: T-Systems Ever since the new Luca app, developed by the team around German rapper Smudo, appeared to offer a more straightforward, anonymous and faster tracking option than the German government’s ”Corona Warn App”, other market players have also been working on solutions to make everyday business ...
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ArticleBogs continues to perform well
Even with low precipitation in November and December across the U.S., demand for Bogs, a footwear brand best known for its waterproof boots, remained strong in the fourth quarter, as consumers continue to spend more time outside during the pandemic. It continued to diversify its product mix, selling more lightly ...
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News briefsBergans' Collection Of Tomorrow wins DOGA Design Award
Bergans of Norway’s Collection Of Tomorrow, an innovation project realized in collaboration with the Finnish fiber producer Spinnova, has been awarded the Norwegian DOGA Award. The goal of Bergans’ collaboration is to develop new technology that makes it possible to produce textiles in a more sustainable way. The future.labs.05.A bag ...
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ArticleLenzing ends in the red
Pressure on prices and volumes in the textile fiber segment due to Covid-19, especially in the second quarter of 2020, caused the Lenzing Group to post a loss for the full year of 2020. However, the recovery of demand in the second half of the year helped offset some of ...
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News briefs
UK Outdoors partners with Equip
UK Outdoors and Equip Outdoor Technologies, owner of the Rab and Lowe Alpine brands, have announced a new partnership to support Equip’s strategic plan to bring together local and community action in the U.K. to promote the benefits of outdoor learning as current national Corona guidelines allow for a restart ...
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News briefsPeli strives for sustainable business practices
U.S. protective case manufacturer Pelican Products reports that – “on a mission to become a leader in sustainability“ – it is now aiming to recycle every scrap of reusable material from its production processes. Through a partnership with Dutch Schmitz Foam Recycling, Peli Products, the company’s European arm, is now ...
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News briefs
HeiQ acquires Belgian biotech company
Swiss ingredients brand HeiQ has acquired Chrisal N.V., a Belgian industrial biotechnology company, expanding its offering to include probiotic ingredients and technology platforms. HeiQ reported it had acquired 51 percent of the share capital and voting rights of Chrisal, which will be renamed HeiQ Chrisal. The purchase price amounts to ...
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News briefsSIA announces dates and pricing for U.S. consumer snowsports festivals this fall
Snowsports Industries America (SIA) has launched exhibitor pre-registration for its winter outdoor consumer shows, the Snowbound Festivals. Unlike previous consumer shows, the Snowbound Festivals are designed to be “premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, and the biggest winter ...
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News briefsVF and Pensole offer corporate apprenticeship program for BIPOC students
As part of its ongoing commitment to racial equity, VF Corp. brands Timberland, Vans and The North Face, in partnership with Portland-based footwear design academy Pensole Academy, have launched a new educational program in the U.S. called ”DiverCity x DESIGN.” The program provides unique access to professional design experience and ...
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News briefs
U.S. brand Hyperlite secures equity investment
SGB reports that Hyperlite Mountain Gear, a U.S. East Coast company founded in 2010 by brothers Mike and Dan St. Pierre, has secured an investment from T-street Capital, a Connecticut-based independent growth equity firm founded in 2013 by Dale Cheney. Hyperlite has previously made a name for itself with high-tech ...
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News briefsDeuter introduces new look
After 37 years of constant branding, German backpack and sleeping bag specialist Deuter is introducing its new brand design and logo with the new 2021 spring collections. The new, clean and modern logo is only the fifth in the brand’s more than 120-year history. Alongside the younger ...
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News briefs
Herschel hires former Arc’teryx president as new CEO
Canadian brand Herschel has brought Jon Hoerauf on board in the newly created position of chief executive officer, effective immediately. The Vancouver-based brand, which just celebrated its 10th anniversary, is best known for its casual backpacks. Hoerauf is the first non-family member to head the privately held company, which was ...
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News briefsMarch 12: EOG Webinar on wearables as an opportunity for outdoor brands
The European Outdoor Group (EOG) is inviting you to participate in the webinar ”The Role of Wearables in Fitness Ecosystems: An Opportunity for Outdoor and Sports Brands” this Friday, March 12, at 10:00 CET. FutureSource Consulting will present market data from their study of the wearables market. It will focus ...
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News briefsKeswick Mountain Festival 2021 postponed due to Covid-19
After reviewing the U.K. government’s roadmap, Keswick Mountain Festival organizers have concluded that the event, originally scheduled for May 21-23, had to be rescheduled. The new dates are Sept. 10-12. All bookings from the then canceled 2020 Keswick Mountain Festival have already been brought forward to May 2021, and these ...
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News briefs
France’s organizers of outdoor events join forces to overcome the rough patch of the pandemic
The French organizers of outdoor sports events have launched the Collectif Événementiel Sportif Outdoor (CESO; ”Outdoor Sport Events Collective”), a joint initiative to boost post-pandemic recovery. Since the cancellation of the Paris Half Marathon on March 1, 2020, 95 percent of outdoor sports events in France have been canceled due ...
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News briefs
BASF North America launches new fund to support sustainable cotton farmers
BASF Corporation, the North American affiliate of BASF, has launched the e3 Sustainable Cotton Grower Fund, a new fund to provide monetary support for cotton farmers in the e3 Sustainable Cotton program. Brands, retailers, mills and other partners in the cotton fiber value chain who source e3 Sustainable Cotton will ...
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ArticleCalida may be looking at strategic options for its outdoor brands
Swiss diversified group Calida said it was looking at “strategic options” for its French Millet and Lafuma outdoor brands following the already-completed sales of the Eider and Oxbow labels. The company said Millet and Lafuma “declined perceptibly” – due to Covid-19 curfews in France – as it reported its 2020 ...
