GSM Outdoors has acquired New Archery products, a company founded in 1971, from BRS Outdoor Sports Holdings. Founded in 2000 and based in Grand Prairie, Texas, GSM already owns many other brands including Bullseye, NAP, Stealth Cam, Walker's, Hunting Made Easy, Shooting Made Easier, Cyclops, American Hunter and Western Rivers. It recently also bought CoyateLight, a brand of hunting lights.
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News briefsGSM Outdoors enters fishing rod market
GSM Outdoors has announced the acquisition of US-based company Phenix Rods. The move marks GSM’s entrance into the fishing rod world. Established in 1977, Phenix produces rods for both the freshwater and saltwater markets. GSM Outdoors, headquartered in Irving, Texas, is home to more than 40 hunting, shooting sports, rugged ...
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