GSM Outdoors has acquired New Archery products, a company founded in 1971, from BRS Outdoor Sports Holdings. Founded in 2000 and based in Grand Prairie, Texas, GSM already owns many other brands including Bullseye, NAP, Stealth Cam, Walker's, Hunting Made Easy, Shooting Made Easier, Cyclops, American Hunter and Western Rivers. It recently also bought CoyateLight, a brand of hunting lights.