All Haglöfs articles
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News briefsHaglöfs Restored relaunches with fresh collection of upcycled gear
The Swedish brand reopens its Restored program, offering repaired and upcycled outdoor gear that blends premium performance with sustainability.
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News briefsHaglöfs enters new partnership for the Italian market
The Swedish outdoor brand partners with Sport Alliance International to strengthen its Alpine market reach.
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News briefsHaglöfs appoints DTC strategy executive
The Swedish outdoor gear brand strengthens its focus on customer engagement and growth.
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News briefsHaglöfs announces leadership restructuring in Germany
The Swedish outdoor brand is refocusing under a new reporting structure.
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News briefsHaglöfs expands Scandinavian presence with new Copenhagen store
A renowned outdoor brand strengthens its footprint with a new shop-in-shop location, offering performance gear in a premier Scandinavian department store.
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News briefsHaglöfs expands into South Korea
The Swedish outdoor brand partners with Hayl to enter the South Korean market.
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News briefsHaglöfs celebrates another year of adventure with the Outsiders by Nature Film Festival
Thr Outsiders by Nature Film Festival returns to Europe, inviting outdoor enthusiasts to experience nature-driven films showcasing athletes and breathtaking landscapes.
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News briefsHaglöfs opens first flagship in Japan
The Swedish outdoor brand opened shop in Harajuku, Tokyo, offering a wide range of outdoor gear for Japanese customers.
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ArticleHaglöfs has a new CEO
The Swedish outdoor company has hired Martin Daniels as Chief Executive Officer.
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News briefsHaglöfs appoints new Chief Commercial Officer
The Swedish company hired Andreas Oliver Lorenz as Chief Commercial Officer, bringing expertise from Adidas and On to drive growth and innovation.
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ArticleLionRock forms joint venture to grow Haglöfs in Greater China
To establish and expand the Haglöfs brand in the Greater China region, LionRock Capital founded a joint venture with the wholly owned subsidiary Affluent Team Global Limited of Viva Goods Company Limited in June 2024. LionRock, based in Hong Kong, acquired Haglöfs from Asics in December 2023. The new joint ...
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News briefsPOC and Cake founder appointed to Haglöfs board
Since the Swedish outdoor company Haglöfs changed hands from Asics to venture capital firm LionRock Capital in December 2023, there has been movement at the company’s management level. Since the departure of CEO Fredrik Ohlsson, who had previously led the company for five years under Asics, Daniel Tseung and Tom ...
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News briefsHaglöfs’ CEO steps down
Source: Haglöfs Fredrik Ohlsson leaves his post as CEO of Haglöfs Swedish outdoor brand Haglöfs announced a change at the top of the company on May 17. Fredrik Ohlsson, who has led the company for five years, will step down as CEO. This decision is in line ...
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ArticleHaglöfs reduces CO2 emissions in 2023 with the help of the economic situation
In its latest sustainability report for 2023, Swedish outdoor brand Haglöfs shows that the 62 percent decrease in CO2 emissions compared to the previous year is not necessarily due to its continued concrete actions to reduce emissions but primarily due to the complex macroeconomic environment of the year, which led ...
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ArticleChinese investment company buys Haglöfs
After the rumors were already in full swing at ISPO Munich in November, it has now been confirmed that the Swedish outdoor brand Haglöfs has a new owner: Hong Kong-based venture capital firm LionRock Capital acquired the brand from Japanese sports manufacturer Asics on Dec. 18, 2023. ”Throughout our ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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News briefsHaglöfs presents Outsiders by Nature Film Festival 2023
Now in its third year, the Outsiders by Nature Film Festival presented by Haglöfs puts a spotlight on the journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s festival films and cameos by some of Haglöfs’ adventurous ambassadors, will take place this ...
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News briefsHaglöfs launches first products made of mono material
Source: Haglöfs Haglöfs ROC Mono Proof Jacket Men As part of its ongoing efforts to develop more responsible outdoor clothing, Swedish brand Haglöfs is now significantly simplifying the recycling process by introducing the Roc Mono Proof Jacket and Pant, its first products made from a single material. ...
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News briefsHaglöfs opens a new distribution center
Haglöfs has opened a new 18,000 sqm distribution center in Eskilstuna, Sweden. It comes after the company’s current distribution center in Avesta reached maximum capacity in 2022. The new location and redesigned distribution model are expected to increase logistics flow and service levels, as well as serve as a platform ...
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ArticleNew record sales in 2022 for Haglöfs
Despite a challenging market, Swedish outdoor supplier Haglöfs saw sales increase 11 percent – an all-time high, driven by new products such as the new L.I.M Series Z|T collection – and profitability increased 25 percent in 2022. CEO Fredrik Ohlsson predicts that the structural trend for the outdoor industry ...
