All Haglöfs articles
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ArticleHaglöfs reduces CO2 emissions in 2023 with the help of the economic situation
In its latest sustainability report for 2023, Swedish outdoor brand Haglöfs shows that the 62 percent decrease in CO2 emissions compared to the previous year is not necessarily due to its continued concrete actions to reduce emissions but primarily due to the complex macroeconomic environment of the year, which led ...
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ArticleChinese investment company buys Haglöfs
After the rumors were already in full swing at ISPO Munich in November, it has now been confirmed that the Swedish outdoor brand Haglöfs has a new owner: Hong Kong-based venture capital firm LionRock Capital acquired the brand from Japanese sports manufacturer Asics on Dec. 18, 2023. ”Throughout our ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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News briefsHaglöfs presents Outsiders by Nature Film Festival 2023
Now in its third year, the Outsiders by Nature Film Festival presented by Haglöfs puts a spotlight on the journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s festival films and cameos by some of Haglöfs’ adventurous ambassadors, will take place this ...
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News briefsHaglöfs launches first products made of mono material
Source: Haglöfs Haglöfs ROC Mono Proof Jacket Men As part of its ongoing efforts to develop more responsible outdoor clothing, Swedish brand Haglöfs is now significantly simplifying the recycling process by introducing the Roc Mono Proof Jacket and Pant, its first products made from a single material. ...
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News briefsHaglöfs opens a new distribution center
Haglöfs has opened a new 18,000 sqm distribution center in Eskilstuna, Sweden. It comes after the company’s current distribution center in Avesta reached maximum capacity in 2022. The new location and redesigned distribution model are expected to increase logistics flow and service levels, as well as serve as a platform ...
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ArticleNew record sales in 2022 for Haglöfs
Despite a challenging market, Swedish outdoor supplier Haglöfs saw sales increase 11 percent – an all-time high, driven by new products such as the new L.I.M Series Z|T collection – and profitability increased 25 percent in 2022. CEO Fredrik Ohlsson predicts that the structural trend for the outdoor industry ...
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ArticleHaglöfs Restored is back on track
After an unexpected closure last spring, the second-hand website Haglöfs Restored is now back up and running. A new partnership with Belfast, Ireland-based apparel refurbishment service provider and advocate of the Responsible circular economy allows the company to continue. Haglöfs Restored is one of several initiatives aimed at extending the ...
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News briefsHaglöfs closes again for Black Friday
As it did last year, Swedish brand Haglöfs is taking a stand against the environmental and social perils of excessive consumption on Black Friday. Haglöfs has conducted a number of protests against the sales day, from increasing prices to donating profits to charities to promote second-hand products. In 2021, for ...
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News briefsHaglöfs celebrates ten years of membership with Fair Wear
Swedish brand Haglöfs has maintained its Fair Wear “Leader” status in the nonprofit’s 2021 annual brand performance check. The brand performance check system is designed to accommodate the range of structures and strengths of different companies and reflects how brands can support better working conditions. The brand has worked with ...
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News briefsHaglöfs recruits global finance director
Source: Haglöfs Joakim Nyhage, global finance director at Haglöfs Swedish brand Haglöfs has a new global finance director in Joakim Nyhage. He will work with the finance department to set and implement financial goals and closely with CEO Fredrik Ohlsson to realize the brand’s visions. Nyhage joined ...
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News briefsHaglöfs updates wholesale organization for the Nordics
Haglöfs announced the update of its wholesale organization in the Nordic region through the reassignment of key positions and the introduction of new talent. The goal of the reorganization is to strengthen growth in wholesale (improving brand presence in the European markets) while focusing on a sustainable business. The members ...
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News briefsHaglöfs promotes Sara Lindqvist to new head of business development
Haglöfs has hired Sara Lindqvist as head of business development to take responsibility for future business models for the brand and bringing new ideas to life. The hiring of Lindqvist is related to a new business unit at Haglöfs, “New Ventures,” which focuses on models outside of the brand’s core ...
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ArticleHaglöfs' growth challenges its CSR goals
Swedish company Haglöfs faces a growth-related gap between its sustainability targets and reality. Last year, the company has set a climate goal to cut its carbon emissions by half within ten years. Thanks to the booming interest in outdoor activities in 2021, Haglöfs reports record sales and the most successful ...
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News briefsDutch logistics specialist Bleckmann acquires The Renewal Workshop
The Renewal Workshop (TRW), based in Oregon and specialized in processing and reselling used apparel, has been acquired by the global textile supply chain and logistics company Bleckmann Logistics. With the acquisition, the company aims to offer its clients a fully circular supply chain proposition. Adding the technology, process and ...
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News briefsSporting goods companies react to war in Ukraine
(Mach 2) As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” While the reference to possible delivery difficulties is not a direct position on the Russian invasion of ...
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ArticleHaglöfs reports record year
Haglöfs has announced – without releasing figures – that it achieved strong sales and record profits in 2021. The company attributes the positive performance to continuous improvements in its brand experience, products, and distribution channel mix. Haglöfs has also raised the bar for its sustainability work with an ambitious new ...
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News briefsNew global HR director at Haglöfs
Swedish outdoor brand Haglöfs has expanded its human resources team with Frida Vingård as its new global HR director. In this newly created position, Vingård works alongside the existing HR manager, Malin Löfstedt, and is tasked with promoting long-term organizational development and corporate culture on a global level. Vingård is ...
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News briefsHaglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
