All HDry articles
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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News briefsHDry to launch new bio-based laminate membrane
Italian firm Altexa srl has announced the launch of HDry b5 at Outdoor Retailer in Denver, Colorado, on Aug. 10-12, in cooperation with GHS Holdings, its U.S. partner. The new HDry b5 membrane, a bio-based 3D waterproof laminate, offers the opportunity to reduce dependence on fossil fuels in active performance ...
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News briefs
X-Technology Swiss loses its H-Dry trademark
The European Union Intellectual Property Office (EUIPO) has ruled against X-Technology Swiss of Zurich, revoking its trademark for the H-Dry brand name and related rights retroactively to the start of the legal dispute in December 2018. In reaction, Matteo Morlacchi – chief executive of the plaintiff, Luxembourg ...
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News briefs
Altexa launches HDry in North America
Matteo and Luca Morlacchi , the Italian brothers who invented the OutDry technology, which Columbia Sportswear acquired 10 years ago, presented a new waterproof and breathable membrane called HDry® at Ispo Munich 2020 with their company Altexa srl . Now, Altexa and GHS Holdings ...
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News briefsOutDry’s inventors present new membrane
Columbia Sportswear acquired OutDry Technologies 10 years ago and decided at the time to restrict the membrane to products under its own brands, such as Columbia and Mountain Hardwear . This compelled OutDry’s more than 50 external customers to look for alternatives. OutDry’s inventor, Matteo Morlacchi , and ...
