All Houdini articles – Page 2
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ArticleHoudini drives expansion of circular economy movement with new shareholder
Swedish outdoor brand Houdini Sportswear announced that Italian investment firm GDTRE will join the brand’s co-founders, Hanna Lindblad and Eva Karlsson, who both hold a minority stake in the company and together own 77 percent of the company, as well as Stefan Ytterborn, founder of POC and CEO and founder ...
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News briefsHoudini integrates connected Touchlink zippers into first garment
Source: Houdini W’s One Parka The Touchlink interactive zipper, which debuted in October 2020, is the result of a collaboration between outfitting manufacturer YKK and wearable technology company Lifekey . Using Near Field Communication (NFC), the same technology that enables the “tap-to-pay” ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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ArticleHoudini’s Mono Air Houdi goes Open Source to boost circular economy
The Swedish outdoor brand Houdini has joined forces with Polartec , the manufacturer of functional fabrics, to fight for more recycling in the textile industry and is making the award-winning Mono Air Houdi fleece jacket available as Open Source. Polartec and Houdini have enjoyed a ...
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News briefs
Houdini partners with Johnny’s Selected Seeds in the U.S.
Swedish outdoor clothing brand Houdini Sportswear is working with Johnny’s Selected Seeds in the U.S. to playfully educate customers about sustainability and circularity. Every order placed in Houdini’s webshop in August will be accompanied by a package of Johnny’s seeds, enabling American customers to grow organic crops ...
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News briefsHoudini endorses the 1.5°C Business Playbook
The 1.5°C Business Playbook was first presented at the World Economic Forum 2020 in Davos as a spin-off of the world’s leading Exponential Roadmap co-founded by Johan Falk of the Stockholm Resilience Center (SRC). The Playbook is based on four different pillars. Each of the ...
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WhitepapersRegenerative Lifestyles: Exploring what a Half-Earth lifestyle could look like
Houdini’s new whitepaper called “ Regenerative Lifestyles ,” developed in partnership with Cybercom , a digital consultancy company specializing in how digitalisation can provide solutions to global challenges and drive business innovation, is a continuation of the brand’s journey toward regeneration and co-creating a world where humans ...
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ArticleHoudini releases whitepaper for a sustainable post-Covid-19 world
A year ago, when Swedish brand Houdini Sportswear launched the project to explore regenerative lifestyles that could support the goals of the Half-Earth Project , no one was expecting a coronavirus pandemic with all its consequences. With Covid-19, the world has changed in profound ways and in just ...
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News briefsHoudini’s Eva Karlsson joins government group against climate change
The chief executive of Houdini , Eva Karlsson , was appointed one of 20 members of a government group, taking the lead in Sweden’s climate transition. With the ambition of becoming the world’s first fossil-free welfare state, the Swedish government has recruited four groups of experts representing the private sector, ...
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News briefsFirst Houdini Reuse store in downtown Stockholm
In February, the Swedish outdoor brand Houdini opened up its first “Reuse” store in downtown Stockholm. The pop-up offers secondhand Houdini clothes in a premium setting. The secondhand stock come from Houdini’s buyback system, in which customers sell back their clothes at up to €100 per item. Beyond extending ...
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ArticleSustainable innovations from Ispo Munich 2020
For the 50th birthday of Ispo Munich, the sports fair claimed to be more sustainable than ever before. More and more brands are looking for solutions for more sustainable products and more sustainable consumption. This time, recycling was one of the core issues of sustainable innovation. While recycled polyester ...
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