All Houdini articles – Page 2
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News briefsCake sets the new standard for sustainable meal deliveries, Houdini supplies clothing
Cake, the Swedish manufacturer of lightweight premium electric scooters and a member of the SOG, has developed a concept for the sustainable delivery of prepared meals. The solution is based on electric scooters with powered delivery boxes that keep the food at the desired temperature. The concept is aimed at ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
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News briefsHoudini launches new circular softshell series made from Teijin Octa fabrics
Swedish brand Houdini has launched a new series of wind and water-resistant softshell jackets and pants for men and women called Pace, which is made in Portugal, utilizing Octa C9, a new lightweight softshell material made by Teijin in Japan. The Octa fiber technology is based on ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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ArticleHoudini drives expansion of circular economy movement with new shareholder
Swedish outdoor brand Houdini Sportswear announced that Italian investment firm GDTRE will join the brand’s co-founders, Hanna Lindblad and Eva Karlsson, who both hold a minority stake in the company and together own 77 percent of the company, as well as Stefan Ytterborn, founder of POC and CEO and founder ...
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News briefsHoudini integrates connected Touchlink zippers into first garment
Source: Houdini W’s One Parka The Touchlink interactive zipper, which debuted in October 2020, is the result of a collaboration between outfitting manufacturer YKK and wearable technology company Lifekey. Using Near Field Communication (NFC), the same technology that enables the “tap-to-pay” function of smartphones, the Touchlink zipper ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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ArticleHoudini’s Mono Air Houdi goes Open Source to boost circular economy
The Swedish outdoor brand Houdini has joined forces with Polartec, the manufacturer of functional fabrics, to fight for more recycling in the textile industry and is making the award-winning Mono Air Houdi fleece jacket available as Open Source. Polartec and Houdini have enjoyed a long and close cooperation. They share ...
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News briefs
Houdini partners with Johnny’s Selected Seeds in the U.S.
Swedish outdoor clothing brand Houdini Sportswear is working with Johnny’s Selected Seeds in the U.S. to playfully educate customers about sustainability and circularity. Every order placed in Houdini’s webshop in August will be accompanied by a package of Johnny’s seeds, enabling American customers to grow organic crops at home. The ...
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News briefsHoudini endorses the 1.5°C Business Playbook
The 1.5°C Business Playbook was first presented at the World Economic Forum 2020 in Davos as a spin-off of the world’s leading Exponential Roadmap co-founded by Johan Falk of the Stockholm Resilience Center (SRC). The Playbook is based on four different pillars. Each of the pillars is designed to help ...
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WhitepapersRegenerative Lifestyles: Exploring what a Half-Earth lifestyle could look like
Houdini’s new whitepaper called “Regenerative Lifestyles,” developed in partnership with Cybercom, a digital consultancy company specializing in how digitalisation can provide solutions to global challenges and drive business innovation, is a continuation of the brand’s journey toward regeneration and co-creating a world where humans live in harmony ...
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ArticleHoudini releases whitepaper for a sustainable post-Covid-19 world
A year ago, when Swedish brand Houdini Sportswear launched the project to explore regenerative lifestyles that could support the goals of the Half-Earth Project, no one was expecting a coronavirus pandemic with all its consequences. With Covid-19, the world has changed in profound ways and in just a few weeks; ...
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News briefsHoudini’s Eva Karlsson joins government group against climate change
The chief executive of Houdini, Eva Karlsson, was appointed one of 20 members of a government group, taking the lead in Sweden’s climate transition. With the ambition of becoming the world’s first fossil-free welfare state, the Swedish government has recruited four groups of experts representing the private sector, academics and ...
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News briefsFirst Houdini Reuse store in downtown Stockholm
In February, the Swedish outdoor brand Houdini opened up its first “Reuse” store in downtown Stockholm. The pop-up offers secondhand Houdini clothes in a premium setting. The secondhand stock come from Houdini’s buyback system, in which customers sell back their clothes at up to €100 per item. Beyond extending the ...
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ArticleSustainable innovations from Ispo Munich 2020
For the 50th birthday of Ispo Munich, the sports fair claimed to be more sustainable than ever before. More and more brands are looking for solutions for more sustainable products and more sustainable consumption. This time, recycling was one of the core issues of sustainable innovation. While recycled polyester from ...
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