All Intersport articles
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Article
Intersport merges Swedish and Danish operations
The Nordic sporting goods retailers join forces to improve efficiency, scale and customer service across Sweden and Denmark.
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Article
Intersport Austria highlights 2025 outdoor trends
The Intersport sport report shows that cycling and running are still among the most popular sports among Austrians and that light e-MTBs, trail running innovations and gravel bikes are the strongest trends in 2025.
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Article
New group CEO at Intersport International
The retail group taps retail veteran Tom Foley as new CEO to lead global growth and transformation.
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News briefs
Intersport Austria expands Trail Fund with new “Trailomat” platform
The retailer opens its trail infrastructure fund to the public, launching “Trailomat” to boost legal mountain biking across Austria.
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Article
IIC reports €14bn revenue in 2024 amid omnichannel growth
The global sporting goods retailer closed 2024 with €14bn in sales and store growth, navigating challenges through a strategic focus on digital expansion and local engagement.
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News briefs
Intersport Klöpping opens Bauhaus-inspired store in Dessau
The German Inersport dealer has opened a new Bauhaus-themed store in Dessau, offering premium sports brands, modern design and family-led inspiration.
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Opinion
Day 0 at Performance Days: Should I be interested in it?
This is a good question, and our columnist Charles Ross would like to expand on it a little to make your decision easier.
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News briefs
Intersport Germany appoints new head of outdoor division
Stefan Gmeiner joins Intersport as Division Manager for Outdoor and Winter, as well as Swim & Beach.
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Opinion
The waterproof jacket: What the outdoor industry should focus on
OIC’s columnist Charles Ross explores the evolution of waterproof jackets, highlighting the balance between performance and sustainability in the outdoor industry.
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Article
Intersport celebrates 40 years of private label McKinley
Founded in 1984 and named after North America’s highest peak, McKinley has become the flagship private label brand of Intersport. This year, Intersport proudly celebrates four decades of McKinley.
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Sponsored
ISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefs
Rose Bikes ends 20/21 with single-digit, forecasts double-digit sales growth in fiscal 21/22
Despite “missing components and unfeasible product launches,” German DTC bicycle brand Rose Bikes achieved sales growth of 8.5 percent to a total of €148.7 million in fiscal 2020/2021, which ended Oct. 31. For the upcoming 2021/22 fiscal year, all signs point to further expansion. “We have taken all the precautions ...
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Article
Intersport Austria enhances service, prepares for second consecutive winter without tourism
At the press conference marking the start of the 2022 winter season, Intersport Austria looked to the future with cautious optimism. On the first weekend of the advent season, the retail group recorded a digital run on all winter sports articles: alpine skis, touring skis, snowshoes, bobsleds and sleds were ...
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News briefs
Intersport opens second flagship store in Salzburg
On Oct. 21, the Tscherne family’s second premium location in Salzburg, Austria, opens with a sales area of 4,000 square meters on Alpenstraße. Intersport Tscherne invested around €6 million in the store, which includes the latest in sports analysis technology. From mid-October, 50 employees will be advising customers on four ...
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News briefs
European winter sports industry calls for uniform Covid protocols
Twenty-eight European organizations, including VSSÖ, FESI, FEDAS, Intersport, Sport 2000, Atomic and Fischer, among others, have jointly called for clear regulatory policy solutions for the upcoming winter season to avoid “another disastrous season” for the winter sporting goods industry, especially in light of the recent increase in Covid infections in ...
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News briefs
IIC hires a Salomon executive as GM for mountain sports
Intersport International Corp. (IIC) has officially announced the appointment of Denis Levet, who has worked for Salomon since 2004, as the retail organization’s new general manager of mountain sports. The 44-year-old French native, who started his career at Decathlon 18 years ago, will replace Matthias Klopfenstein in the role next ...
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Article
Tecnica launches ski boot recycling project
Tecnica has introduced Recycle Your Boots, a project that aims to promote the circular economy by transforming old, used boots into second-generation materials. A ski boot is made of up to 120 components, which typically end up in the landfill, the company explains. Any skier who plans to buy a ...
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Article
FEDAS/vds president Herzog supports retailers in fight for fair lockdown regulations
The Association of German Sports Retailers (vds) and the Federation of European Sports Retailers (FEDAS) have published a joint press release in Germany in which they welcome the activities initiated by Boris Lehmann of Laufladen in Erfurt, Udo Siebzehnrübl of Intersport Siebzehnrübl and a new interest group of German winter ...
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News briefs
Germany expands and tightens lockdown until end of January
The German government announced Jan. 5 that it is extending the Corona lockdown. Not only will it be extended until Jan. 31, but measures to contain the pandemic will be tightened. For non-essential retailers, that’s a big problem. Even before the federal government announced the extension, some retailers had told ...
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Article
Growth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...