All Isbjörn of Sweden articles
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News briefsIsbjörn introduces Re.Explore circular fashion concept
The new initiative promotes sustainable practices by extending the lifecycle of durable outdoor garments for children, benefiting families and the environment.
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News briefsIsbjörn of Sweden enters adventure travel market
The Swedish sustainable kidswear brand partners with Your Brand Travel to launch “Isbjörn Adventure,” promoting family outdoor travel experiences.
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ArticleIsbjörn has the highest second-hand value among kids’ brand
In a new independent study by Tradera.com, Sweden’s largest online marketplace for the circular economy, Swedish premium and sustainable outdoor children’s clothing brand Isbjörn has the highest second-hand value on the circular market. Tradera looked at the number of online searches, items sold, average prices and sales ...
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ArticleIsbjörn chooses Lignin Net Zero Bags for e-commerce
Source: Isbjörn of Sweden Lignin Industries’ Net Zero Brown Bag Swedish outdoor children’s clothing brand Isbjörn is partnering with Lignin Industries, also from Sweden, as part of its sustainability commitment, which includes bold Net Zero targets. By choosing Lignin Industries’ Net Zero Bag for its e-commerce deliveries, ...
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News briefsIsbjörn appoints Viking Europe as sales agent for Germany, Austria
Source: Isbjörn Dennie Wagner, Country Manager Germany Austria, Viking Europe Children’s outdoor clothing brand Isbjörn of Sweden has appointed Dennie Wagner and his team at Larix/Viking Europe to strengthen its sales and the brand’s reputation with German and Austrian outdoor and lifestyle retailers in Germany and Austria. ...
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News briefsOnline Brands Nordic’s CFO resigns
Martin Carlsson is leaving his position as Online Brands Nordic’s CFO at his own request to take on a new assignment outside the group. Carlsson started his role at the company in August 2022 after Online Brands acquired Isbjörn of Sweden. The recruitment process to appoint a new CFO will ...
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News briefsIsbjörn enables recycling of children’s clothing
Swedish customers of children’s outdoor brand Isbjörn of Sweden can now get help recycling their unwanted clothes through an online service. The service is made possible by IT company Raizemore’s circular platform. The seller receives a prepaid bag in which the garments are transported, for which Raizemore assumes the costs, ...
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News briefsOnline Brands to generate capital by targeted share issuance
Online Brands Nordic AB, which operates a number of e-commerce businesses and acquired ownership of outdoor children’s brand Isbjörn in April 2022, announced in an April 17 press release that it is seeking to raise a total of SEK 23.5 million (€2.08m) in additional capital. This will be achieved through ...
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ArticlePrimaLoft launches insulation made from Ocean Bound Plastic, Helly Hansen and Isbjörn first to feature
Source: Helly Hansen Helly Hansen Arctic Short Jacket with PrimaLoft Insulation with Ocean Bound Plastic As part of its Relentlessly Responsible™ mission, PrimaLoft Inc. has introduced new insulation made from 100 percent post-consumer recycled material, with 60 percent of the recycled material being Ocean Bound Plastic, sourced ...
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News briefsIsbjörn goes 100% PFAS-free on its journey to net zero
Source: Isbjörn of Sweden Thanks to YKK zippers, among other things, Isbjörn wants to be 100% PFAS-free from FW23 onwards With an ambitious goal to reduce carbon emissions and be net zero by 2045, outdoor children’s brand Isbjörn of Sweden has confirmed that its entire product range ...
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News briefsIsbjörn continues sustainability promise: New collection with PrimaLoft’s Ocean Bound plastic insulation
Source: Isbjörn of Sweden Isbjörn Sealion with PrimaLoft Insulation with Ocean Bound plastic Swedish outdoor children’s brand Isbjörn of Sweden continues its ambitious sustainability pledge and partnership with Primaloft for Fall/Winter 2023 with a new collection of padded products using PrimaLoft’s new insulation with Ocean Bound plastic. ...
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ArticleIsbjörn reports consistent, sustainable growth
Swedish outdoor children’s apparel brand Isbjörn of Sweden has announced 20 percent year-over-year global growth through April 2022. Isbjörn was recently acquired by Online Brands Nordic AB, which will provide a solid financial backbone for further sustainable growth, and reported a healthy Ebitda of more than 11 percent. Isbjörn is ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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News briefsIsbjörn of Sweden integrates Econyl regenerated nylon into sun protection range
Swedish kidswear brand Isbjörn is known for its sun protection apparel range for kids. For this summer, the company premiers a new material made with Econyl, a regenerated nylon fabric with fibers recycled from ocean waste produced by the Italian company Aquafil. The Bluesign system partner Isbjörn recently outlined its ...
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ArticleContinued growth for Online Brands Nordic
Despite “complex comparative figures from the first quarter of 2021,” Online Brands Nordic reports that it has started the year strongly and continues to grow. Regarding Russia’s invasion of Ukraine, Online Brands has no customers or suppliers in the affected area, so the war had no impact on the direct ...
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News briefsMaria Frykman of Isbjörn is the new chairwoman of SOG
Source: Scandinavian Outdoor Group The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board ...
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ArticleOnline Brands Nordic completes acquisition of Nordic Kidswear and Isbjörn of Sweden
E-commerce specialist Online Brands Nordic AB has finalized the acquisition of Nordic Kidswear AB, which includes Isbjörn of Sweden, the sustainable Swedish outdoor children’s clothing brand, as previously announced in January. Founded in 2005 by Maria Frykman and Camilla Schmidt, Isbjörn of Sweden has an undisputed reputation for producing highly ...
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ArticleIsbjörn aims to reduce CO2 emissions by 50% by 2033, become net zero by 2045
Outdoor children’s clothing brand Isbjörn of Sweden has set out its ambitious sustainability pledge, which includes bold net zero targets, the complete elimination of microplastics and becoming a fully circular brand. Isbjörn is firmly committed to reducing its emissions by at least 50 percent by 2033, with an ambitious goal ...
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ArticleIsbjörn of Sweden to change ownership
Online Brands Nordic AB intends to acquire Nordic KidsWear AB, manufacturer and marketer of the children’s outdoor clothing brand Isbjörn of Sweden. According to a corresponding announcement, the purchase price for the shares in Nordic KidsWear would be paid through a cash purchase price of approximately SEK 17.9 million (about ...
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News briefsIsbjörn updates FW2022 range to 97% Bluesign-certified products
The Stockholm-based kids’ and teens’ outdoor brand Isbjörn of Sweden has revealed new facts and figures regarding its “Green Promise” for the fall/winter 2022 range: With the latest and updated collections, 97 percent of Isbjörn products will be Bluesign-certified. Furthermore, 100 percent of the range will be fluorocarbon-free, and all ...
