Keela has produced a guide aimed at those planning a trip into the mountains entitled “Spare Five Minutes. It could save your life.” The guide has been compiled in association with Scottish Mountain Rescue and Mountain Rescue England & Wales, two U.K.-based mountain rescue groups. The company is inviting retailers to visit its stand at the upcoming Outdoor Trade Show in Stoneleigh Park, on Sept. 9-11, to order their batches of the leaflet to give away to their customers. The initiative is not limited to existing Keela stockists, the company said. All retailers visiting the show are being encouraged to get involved to increase mountain safety.
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