Latest Product & Marketing – Page 7
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ArticleHeiQ unveils high-performance cellulose yarn derived from carbon-negative materials
Swiss ingredients brand HeiQ unveiled what it calls a potential game-changer for the textile industry on Oct. 26 in a digital presentation. HeiQ AeoniQ is a high-performance cellulose yarn derived from a wide range of natural, carbon-negative sources, including wood pulp and algae. The new fiber is currently advancing to ...
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ArticleHoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
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ArticleRevised ISPO Awards with four judging dates per year
ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...
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ArticleCake supports anti-poaching teams in Africa
Source: Cake African rangers on Cake Kalk AP e-motorcycles Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers ...
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ArticleGore-Tex unveils new ePE membrane
W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...
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ArticleNew Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema
norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber. norda was “founded with a mission to empower athletes to reach their highest potential through innovation and cutting-edge technology” and is the brainchild of Willamina and Nick Martire ...
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ArticleMaier Sports closes product lifecycle with Design2Recycle and Recycle2Design
Maier Sports announced that it will use the Design2Recycle and Recycle2Design concept to develop its products for maximum quality recycling after use in the future. Pants, jackets and shirts from the German outdoor clothing supplier are to be based on a 100 percent sustainable, forward-looking clothing concept with a completely ...
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ArticleSasta wins Scandinavian Outdoor Award for plus size jacket
In an online ceremony hosted by the Scandinavian Outdoor Group (SOG), two Finnish companies were among the six winners of the Scandinavian Outdoor Awards for Spring/Summer 2022: Sasta (based in Nurmes) and Halti (headquartered in Vantaa, Lapland). Source: Sasta / SOA Sasta Mella Jacket The Overall ...
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ArticlePearl Izumi wants you to carbon offset your bike apparel
Colorado-based cycling apparel and footwear brand Pearl Izumi has launched Pedal to Zero™, an initiative to motivate and inspire people to choose cycling as an alternative mode of transportation. Each garment in the brand’s new BikeStyle spring 2022 collection will include a statistic showing the distance one must ride a ...
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ArticleNew trail running brand launches first shoe in the U.S.
Speedland, a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX, the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August 15. At this time, ...
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ArticleAlchemie and HeiQ collaborate on high-performance finishing with less cost and chemicals
Alchemie Technology, a U.K.-based developer of a waterless, digital on-demand smart dyeing technology, announced its partnership with Swiss ingredients brand HeiQ, currently best known for its antiviral textile technology HeiQ Viroblock. The partnership was announced as Alchemie prepares for the production launch of its Novara multifunction digital finishing solution, which ...
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ArticleDegradability of threads and fabrics in the spotlight at Coats and Cocona
Two relevant textile supply companies just announced new technologies to enhance and speed up the biodegradability of textiles in the landfill. Source: Coats EcoRegen British industrial thread company Coats has developed a biodegradable thread, EcoRegen, to support its customers’ sustainability agendas. The new sewing thread is made ...
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ArticleAdidas and Parley team up for sustainable Mountains To Oceans outdoor capsule
Adidas has reunited with Parley for the Oceans, an environmental organization founded in 2012 by Cyrill Gutsch to fight ocean degradation with a focus on plastic pollution, to introduce a new collection of weatherproof outdoor apparel made from sustainable materials. Adidas first collaborated with Parley in 2015 to embark on ...
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ArticleShimano launches centennial website and announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano, the company has now grown to employ more than 11,000 people. The centennial website features photos and videos of ...
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ArticleLiv Cycling unveils second global brand campaign “Liv Committed”
Liv Cycling, the company dedicated to getting more women on bikes, has launched the second part of its global brand campaign, “Liv Committed.” The campaign primarily celebrates the resilience shown by the cycling community over the past year. The campaign hero film was created with inspiration directly from the Liv ...
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ArticleFirst Benno e-bikes in use for African pilot projects
Since the end of January, three cargo bikes from the U.S. e-bike company Benno Bikes have been in solar power use in the West African country of Benin. As part of a mobility pilot project, Ibee Studer, a Swiss industrial engineering firm specializing in the development, financing and operation of ...
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ArticleThe North Face launches campaign and collection celebrating women
For International Women’s Day on March 8, The North Face (TNF) launches the Explore Everyday campaign, celebrating women who push boundaries, who move mountains big and small, who are proud to be different and lead the way so others can follow their example. Source: The North Face IWD ...
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ArticleSAC and Higg release a new value-chain tracker
About 500 brands – among them Walmart, Patagonia, Nike, H&M, Zalando, Benetton and VF Corp. – will be using the latest version of the Higg Brand & Retail Module (BRM) for the next two years. Developed by the Sustainable Apparel Coalition (SAC) and Higg, the BRM is designed to evaluate ...
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ArticleWinners of the French Outdoor Awards Winter 2021
A jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) has selected the three winners of this winter’s French Outdoor Awards in the categories of Innovation, Sustainability and Start-up. The winners were announced at a virtual OSV awards ceremony on Feb. 9 in the French winter ...
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ArticleTecnica launches ski boot recycling project
Tecnica has introduced Recycle Your Boots, a project that aims to promote the circular economy by transforming old, used boots into second-generation materials. A ski boot is made of up to 120 components, which typically end up in the landfill, the company explains. Any skier who plans to buy a ...
