Artnet News reports that the New York-based street artist Futura is suing The North Face (TNF) for allegedly copying the stylized atom design that has for years appeared throughout his artwork in its 2019 Futurelight series of apparel. According to Artnet, the artist’s filing, which was submitted to the California Central District Court on Jan. 12., reads: “The similarity of the graphic designs and the names is no coincidence: [North Face] purposefully invoked [Futura] in order to suggest an association with him.” The artist is seeking an unspecified amount in damages and is calling for the products to be removed from the marketplace. TNF has previously (in 2004) collaborated with Futura, whose past creative partnerships also include Nike, Uniqlo, LVMH, Comme des Garçons, sporting teams New York Mets and New York Yankees, and others.
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