All Futurelight articles
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OpinionThe waterproof jacket: What the outdoor industry should focus on
OIC’s columnist Charles Ross explores the evolution of waterproof jackets, highlighting the balance between performance and sustainability in the outdoor industry.
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ArticleDimpora CEO Mario Stucki: “We make a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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OpinionIs being waterproof the most important part of our apparel?
The outdoor industry has been characterized by the hero product made from Gore-tex (other shell materials are available). Is this really the focus of design thinking that should be championed? One of the great marketing case stories of the last 30 years is that those seeking to equip themselves now ...
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News briefsTNF to phase out its Futurelight logo
The North Face plans to “phase out and discontinue” the logo it introduced in 2019 for its Futurelight line of apparel and accessories. In January, a graffiti artist in New York working under the name Futura filed a lawsuit in California Central District Court alleging that the VF-owned brand had ...
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News briefs
Graffiti artist sues TNF over Futurelight logo
Artnet News reports that the New York-based street artist Futura is suing The North Face (TNF) for allegedly copying the stylized atom design that has for years appeared throughout his artwork in its 2019 Futurelight series of apparel. According to Artnet, the artist’s filing, which was submitted to the California ...
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News briefsNew TNF outdoor footwear with Futurelight
The North Face (TNF) has integrated its Futurelight technology into the Activist Futurelight, the Ultra Traction Futurelight, and the Ultra Fastpack IV Futurelight. The Ultra Fastpack previously came with a Gore-Tex membrane and has now been redesigned using the Futurelight membrane. TNF’s new technology, which was launched last autumn, uses ...
