All The North Face articles
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ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...
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News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
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ArticleGMG and VF plan to open 300 stores in the next 5 years in MENA and SEA markets
GMG, a global retail conglomerate based in Dubai, has expanded its 12-year partnership with VF Corp. Under a newly agreed distribution and retail development agreement, GMG will expand the presence of VF brands in the region over the next five years through a growing network of new mono-brand partner stores ...
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ArticlePolartec’s Eric Yung: Leading the charge in outdoor apparel innovation and sustainability
In this exclusive article, Polartec’s Eric Yung shares his journey within the company, his principles as a leader and his thoughts on the current strength and growth opportunities within the sporting and outdoor goods industries.
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ArticleEOCA sustaining members celebrate 10 years of support
Since 2015, a select group of forward-thinking companies has helped finance the core costs of the European Outdoor Conservation Association (EOCA) on behalf of the European outdoor leisure sector, benefitting conservation. EOCA just announced that this year, not only are there now eight Sustaining Members of EOCA, with a new ...
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ArticleArchive and ACS partner to make resale profitable in the UK
Archive, a San Francisco Bay Area-based brand resale technology platform, has announced its partnership with Advanced Clothing Solutions (ACS), a UK-based center for circular and sustainable fashion fulfillment. Together, they will offer apparel, footwear, outdoor, and luxury brands the cleaning, repair and fulfillment of secondhand items on a branded resale ...
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ArticleThe North Face, EMEA stronger in ‘challenging’ VF quarter
VF Corp., whose current portfolio includes The North Face (TNF), Vans, Timberland and Dickies, among others, initiated a strategic review of its brand assets after reporting disappointing Q3 results “across the board” that included double-digits declines in total sales, wholesale revenues and for three of its main brands. The group, ...
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News briefs35.5 million of VF customers may be affected by cyberattack
VF Corp. said in an SEC update that data from about 35.5 million of its customers was stolen in the Dec. 13 cyberattack (our sister publication SGI Europe reported) that encrypted some of its IT systems. The parent company of The North Face and Vans further stated that it does ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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ArticleVF publishes ESG Report for FY 2023
Source: VF Corp Under the title “Purpose. Driven.” VF Corp has published its Environmental and Social Responsibility Report for the 2023 financial year. The comprehensive report emphasizes the key areas that VF focuses on: People, Planet and Product. Topics covered in the report include gender parity, racial ...
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ArticleVF abandons FY guidance, commences turnaround strategy
Admitting its U.S. business “isn’t working well” and its cost structure is too high, VF Corp. reported its Q2 results with a comprehensive plan to turn around its flagging businesses under CEO Bracken Darrell, who joined the group in late July. Key elements of the strategy focus on fixing its ...
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ArticleVF investor pushes for turnaround plan
In a presentation, California-based activist investor Engaged Capital outlined that the parent company of Vans, The North Face (TNF), Timberland, Supreme and others is suffering from bloated overhead that is driving down shareholder value and called for a more detailed turnaround plan for VF Corp. It said that the overhead ...
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ArticleFirst products with mass-produced brewed protein fiber
On Sept. 29, a total of 17 products using Spiber’s next-generation Brewed Protein™ fiber were released as part of the FW2023 collection from four brands: Goldwin, The North Face (TNF), Nanamica and Woolrich. The collection is the first mass-produced garment to be sold on a large scale since Spiber’s Thai ...
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ArticleVF reports wider Q1 loss and cuts guidance, TNF only revenue gainer
VF Corp., the parent of The North Face (TNF) and Vans, welcomed its new President and CEO Bracken Darrell, 12 days on the job, to his first results call by reporting a Q1 loss of $57.4 million against a loss of $55.96 million in the year-ago period on an 8 ...
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News briefsThe North Face to expand its global flagship in London’s Regent Street
VF Corp. has signed a new lease to expand the global flagship of its The North Face brand at Walmar House, 288-300 Regent Street, in London’s West End. The current seven-floor space covers more than 5,200 square meters. The expanded retail footprint will increase by 33 percent, including added space ...
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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OpinionTrade shows: “Sometimes the value cannot be beaten”
After OTS in the UK, Charles Ross still sees value in trade shows. The best bring leadership, collaboration and are moving with the Industry.
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ArticleVF Corp appoints new President and CEO
Source: VF Corp. Bracken Darrell Some 7 months after Steve Rendle decided to retire from the company after more than five years as Chairman, President and Chief Executive Officer and nearly 25 years of service, VF Corp – owner of Vans, The North Face, Timberland and Dickies, ...
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ArticleAs TNF and DTC continue to grow, VF Corp. has a turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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OpinionEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion, will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
