Lenzing is cooperating with JDA Software to digitize its supply chain. The company's goal is to create an end-to-end planning process that precisely matches demand and supply. The JDA Sales & Operations Planning software was recently deployed across Lenzing's operations in production as well as sales, marketing and finance. With JDA's software, Lenzing wants to synchronize all the moving parts in its supply chain to meet demand across the markets, with an eye toward immediate and long-term strategic goals. Cross-functional teams were brought together for the first time to work with a single set of data shared across the business. With the software's help, Lenzing aims to generate more accurate forecasts and establish a more agile and responsible supply chain. By forming closer relationships with supply-chain partners and therefore expanding connectivity and collaboration outside of the business, it hopes ultimately to connect the entire value chain and minimize its impact on the environment.