All LifeStraw articles
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News briefs
LifeStraw launches first filtered and insulated tumbler
The US-based B Corp introduces the world’s first insulated tumbler with a built-in water filter, offering advanced filtration and sustainable hydration on the go.
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News briefs
Nikwax launches ‘Formulated for Adventure’ campaign
The company partners with top outdoor brands to inspire Millennials and Gen Z to explore nature, supported by a vibrant new campaign and research initiative.
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Article
Bizness Enabler opens own DTC online shop
After opening the retailer-focused online portal named Bizness.eu to sell its distributed brands online, German company Bizness Enabler GmbH has launched My-brand-shop, a new DTC portal operating Europe-wide. In the shop, the Munich-based company offers its distributed brands like BioLite, LifeStraw, Matador and Full-Windsor, as well as Selk’bag (starting in ...
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News briefs
U.K. Outdoor Industry Awards 2022 winners announced
At its recent annual conference in Sheffield, the U.K.’s Outdoor Industries Association (OIA) has announced the winning products of this latest U.K. outdoor industry awards. This year, the categories have been expanded to include “diversity and inclusion.” The other categories are accessories, backpacks, camping equipment, climbing, clothing, tech accessories, footwear, ...
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News briefs
Lifestraw helps with safe water for Ukraine
Since the outbreak of the war, more than two million people have fled Ukraine, most of them women and children, and up to four million more are expected within a few more weeks. In Ukraine itself, the destruction of the war has severely affected drinking water supplies, among other things, ...
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News briefs
CamelBak and Lifestraw collaborate, integrate Give Back charity program
Hydration specialists CamelBak and LifeStraw are launching the new “Eddy+ filtered by LifeStraw” collection that includes integrated water bottles, reservoirs and stand-alone filters. Using a new two-stage filtration technique, the filter can also be purchased as a stand-alone accessory or combined with a bottle or reservoir filtration kit. Sales from ...
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Article
LifeStraw receives B Corp certification
LifeStraw, a water filtration and purification specialist for outdoor sports and recreation, has received B Corp Certification. In conjunction with the announcement, the company released its 2020 CSR report, outlining social and environmental impact responsibility milestones for 2020 and ambitious goals for 2021. “LifeStraw has always been a brand founded ...
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News briefs
LifeStraw sells out during Amazon Prime Day in U.S. and Canada
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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News briefs
LifeStraw publishes 2019 Responsibility Report
LifeStraw, a specialist in water filtration and purification for outdoor sports and recreation, has published its 2019 responsibility report. Among the most important results is the provision for 1.19 million school children in low-income communities to access clean water for one year through the brand’s retail Give Back Program. In ...