Light my Fire, the Swedish company specializing in utensils for outdoor meals, has changed its name to Light my Fire of Sweden. This is meant to reinforce the brand's appeal as a Scandinavian brand. Its products are designed in Sweden and most of them are manufactured there, such as the Spork, which ignited Light my Fire's sales a few years ago. The company sold about 28 million Sporks to date and added three new metallic colors this year.