All Lowa articles
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ArticleLowa appoints trail expert to lead category growth
The German footwear specialist strengthens its trail running segment with a key leadership hire and plans new events and athlete initiatives.
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News briefsLowa USA appoints new GM
The German outdoor footwear maker names Lance Taylor its new US General Manager as it prepares for a leadership handoff following nearly 30 years of service.
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ArticleLowa reports strong results for 2024, plans expansion
The German outdoor footwear manufacturer posted its second-best financial year in 2024, driven by growth in kids, winter and trail running segments.
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ArticleTariffs: How the US outdoor industry is preparing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US outdoor industry feels about President Trump’s tariffs.
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ArticleTecnica Group reports stable financial results in 2024, with Lowa leading growth
Despite a 4% revenue dip, the Italian group reports solid 2024 results, with Lowa driving growth and a strategic push into digital and sustainability.
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News briefsGerman Outdoor Brands expand dealer training program for 2025
Deuter, Lowa and Leki continue their commitment to specialized retailer education with new workshops and factory tours.
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News briefsLowa rated ‘good’ in Fair Wear’s brand performance check
As the first shoe manufacturer to produce mainly in Europe, Lowa completes the initial Fair Wear Foundation Brand Performance Check with the second-highest rating.
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News briefsLowa expands US sales and marketing teams
The German footwear brand enhances its US presence with new regional sales partnership and marketing team hires.
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ArticleLowa sets ambitious sustainability goals
The German outdoor footwear company commits to significant environmental and social responsibility targets to be achieved by 2027.
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News briefsLowa Trail Trophy will debut in 2025 with alpine stages
The new four-day Alpine trail race takes place in the Allgäu region of Germany and offers runners of all abilities picturesque and varied routes.
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News briefsLowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefsLowa appoints new marketing manager
Ulf Michels joins the German footwear specialist as Head of Marketing, bringing over a decade of experience from outdoor and cycling brands.
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News briefsLowa strengthens DACH business by integrating Austrian distribution partner
With the acquisition of the Austrian Lowa Sportschuhe GmbH sales company, based in St. Martin im Innkreis, and the change of name to Lowa Austria GmbH, Germany-based Lowa Sportschuhe GmbH has finally united all German-speaking Lowa core markets under one roof. Matthias Wanner, Chief Sales Officer (CSO) of Lowa, will ...
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News briefsLowa’s 2023 financial results stable despite weaker demand
Lowa’s production volume has been stable in the past financial year despite weaker market demand and delays due to introducing new IT systems in production. In its 100th year, the German hiking and mountaineering boot specialist, part of the Italian Tecnica Group, sold around 3.06 million pairs of shoes, roughly ...
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News briefsNew CFO at Lowa
As of April 1, 2024, Klaus Flock is the new Chief Financial Officer (CFO) of the German outdoor footwear specialist Lowa Sportschuhe GmbH. Flock joins Managing Director Alexander Nicolai and International Sales Manager Matthias Wanner as part of the Lowa management team. The previous commercial director, Rudi Limmer, will retire ...
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News briefsNew sales manager at Lowa Austria
Source: Lowa Austria Bernd Fürtbauer Bernd Fürtbauer has taken over as the new Sales Manager at Lowa Austria on April 1, 2024. He has made a name for himself as a successful product range manager, central buyer, purchasing manager and category manager in previous positions, including Sport ...
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News briefsLowa pro athlete first woman to ski Iditarod Trail Invitational 1000
Lowa, the German footwear brand known for over 100 years of hand-crafted European heritage, announced that its pro athlete Sunny Stroeer completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24-year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, ...
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News briefsSchöffel-Lowa opens 41st store
A new Schöffel-Lowa store has been integrated into one of the two Intersport branches of retailer Schuh und Sport Haaf in Breisach am Rhein, a German town on the Franco-German border. The two Schuh und Sport Haaf stores, which were reopened opposite each other after renovation, offer a wide range ...
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