All Lowa articles
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News briefsLowa pro athlete first woman to ski Iditarod Trail Invitational 1000
Lowa, the German footwear brand known for over 100 years of hand-crafted European heritage, announced that its pro athlete Sunny Stroeer completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24-year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, ...
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News briefsSchöffel-Lowa opens 41st store
A new Schöffel-Lowa store has been integrated into one of the two Intersport branches of retailer Schuh und Sport Haaf in Breisach am Rhein, a German town on the Franco-German border. The two Schuh und Sport Haaf stores, which were reopened opposite each other after renovation, offer a wide range ...
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ArticleRiethmann retires from the management of Lowa
Source: Kerstin Rysavy Werner Riethmann After more than 30 years in management, Werner Riethmann retired from the active management of Lowa Sportschuhe GmbH at the age of 75 at the end of December 2023. However, he will remain with the Southern German hiking and mountain footwear specialist ...
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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Article100 years of Lowa: Another record year and the search for new target groups
With the company now being in its 100th year, we talk to Lowa CEO Alexander Nicolai about expanding capacity, new segments and sustainability strategies.
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News briefsLowa's first trail running collection available in stores
Since June, the new All Terrain Running by Lowa (ATR) collection, which was first presented at ISPO Munich in November 2022, is available to international partners and selected retailers. The category, new to Lowa, launches with three models – Citux, Amplux and Fortux – and under the motto “Time to ...
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News briefsLowa’s bolsters international marketing team
The marketing team of German outdoor footwear specialist Lowa is receiving additional support and is intensifying the company’s PR activities with David Knan and Veronika Leikam. Knan joined the international marketing department at Lowa’s Petershausen location in January 2023 and brings experience in corporate communications as an intern, volunteer and ...
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ArticleLowa joins Fair Wear Foundation
As the first footwear-only manufacturer with production in Europe, Lowa has become a member of the Fair Wear Foundation at the beginning of 2023. The German outdoor footwear specialist, celebrating its 100th anniversary this year, is thereby committed to fair and responsible production processes along the entire supply chain and ...
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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ArticleTecnica Group reports record financial year
According to its 2022 financial statements just published, Italy’s Tecnica Group looks back on the highest results in its history, with sales of €561 million, up 21 percent year-on-year. Adjusted Ebitda amounted to €94.5 million, up 14 percent compared to FY2021. In 2022, the company also posted a consolidated operating ...
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News briefsHohenstein pilots Oeko-Tex Leather Standard certification for shoes with Lowa
Outdoor shoe brand Lowa and the testing service provider Hohenstein have piloted a new project: the Lowa model Lady Light GTX has passed the Oeko-Tex Leather Standard certification, making it the first hiking shoe of which all components complied with the required criteria of the Leather Standard RSL (Restricted Substances ...
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ArticleVSSÖ announces foundation of new industry interest group ARGE Outdoor
According to the association of sporting goods manufacturers and sports equipment suppliers of Austria (VSSÖ), the outdoor sector has developed into a year-round business area for the sporting goods industry and specialist sports retailers in Austria over the past two years. From September 2021 to August 2022, the Austrian outdoor ...
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News briefsLowa premiers new trail running category at ISPO Munich
At ISPO Munich 2022, German shoe brand Lowa will launch its new category All Terrain Running, a compact line of trail running shoes. The shoes are developed at the Lowa headquarters in Jetzendorf in Bavaria but produced in Vietnam, as the EVA midsoles and construction cannot be manufactured in Europe ...
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ArticleRepairs: Old knowledge and future challenges
Regulations for the right to repair are underway. Although challenging, can these be a positive for brands, consumers, and the environment?
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News briefsNew Schöffel-Lowa shop-in-store opened in Backnang, Germany
Thomas Grabert, who runs the Intersport Grabert store (that operated as Intersport Hettich until 2017) in the German town of Backnang, has renovated and newly opened the 1,000-sqm store. Part of the space is now a 120-sqm Schöffel-Lowa shop-in-store – the 37th in Europe. Grabert also runs a Schöffel-Lowa brand ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsLowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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ArticleLowa reports top sales figures for 2021
Source: Lowa Alexander Nicolai, CEO Lowa The German mountain, outdoor and everyday footwear manufacturer Lowa has ended 2021 with peak figures for both the number of pairs of shoes sold and revenue, thanks to the ongoing outdoor boom. Sales climbed from 2.49 million pairs in 2020 to ...
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ArticleSwiss Ski Pool CEO to lead Lowa Switzerland
Source: Swiss Ski Pool Christian Zingg The Bernese Oberland trading company Lowa Schuhe AG Schweiz will see a new boss in mid-2023: After more than 22 years at the helm, CEO René Urfer will retire and hand over the management to Christian Zingg in mid-2023 after a ...
