All Lowa articles – Page 2
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News briefsNew Schöffel-Lowa shop-in-store opened in Backnang, Germany
Thomas Grabert, who runs the Intersport Grabert store (that operated as Intersport Hettich until 2017) in the German town of Backnang, has renovated and newly opened the 1,000-sqm store. Part of the space is now a 120-sqm Schöffel-Lowa shop-in-store – the 37th in Europe. Grabert also runs a Schöffel-Lowa brand ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsLowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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ArticleLowa reports top sales figures for 2021
Source: Lowa Alexander Nicolai, CEO Lowa The German mountain, outdoor and everyday footwear manufacturer Lowa has ended 2021 with peak figures for both the number of pairs of shoes sold and revenue, thanks to the ongoing outdoor boom. Sales climbed from 2.49 million pairs in 2020 to ...
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ArticleSwiss Ski Pool CEO to lead Lowa Switzerland
Source: Swiss Ski Pool Christian Zingg The Bernese Oberland trading company Lowa Schuhe AG Schweiz will see a new boss in mid-2023: After more than 22 years at the helm, CEO René Urfer will retire and hand over the management to Christian Zingg in mid-2023 after a ...
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News briefsSchöffel-Lowa expands its retail network in Germany with three new stores
The Schöffel-Lowa Sportartikel GmbH & Co. KG, headquartered in Schwabmünchen, Germany, has announced the opening of three new branded stores in Germany. One of them is a 120-sqm shop-in-shop at Intersport Grabert in Heilbronn, which our sister publication SGI recently reported about. Footwear retailer Carl Schnabel opened a 130-sqm Schöffel-Lowa ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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News briefsLowa launches DTC web shop for EU consumers
German mountain and outdoor footwear manufacturer Lowa, part of the Italian Tecnica group, is adding a shopping function to its website www.lowa.com, which was relaunched globally in June 2020. From November 2021, customers from EU countries will be able to order a defined selection of the product range directly from ...
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News briefsWith 27% growth in H1, Tecnica performed better than in 2019
Italian Tecnica Group posted revenues of €173.7 million in its H1 that ended June 30 (+27 percent compared to H1 2020). Ebitda increased to €17.1 million from €2.7 million in H1 last year. The net result shows a loss of €2.5 million (€14.2 million in H1 2020). Lowa, Rollerblade and ...
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “Adventure Gallery” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center (MOC). The traveling gallery concept is an in-store ...
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News briefs
Lowa now offers its resole service in the U.S.
Lowa has created a new “Repair and Resole” program in the U.S. that operates through an online system. Customers who want to repair or preserve their Lowa boots can now place a repair/resole order online to have the products refurbished by Lowa factory craftsmen in Germany. The company gives an ...
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ArticleInline skating compensates for Covid-19 impact on Tecnica results
The Tecnica Group reported a 9.8 percent drop in sales to €382 million for 2020 but said it still managed to further improve Ebitda by 10.7 percent to €55 million. The parent of brands such as Nordica, Blizzard, Tecnica, Lowa, Moon Boot and Rollerblade said its outdoor sales fell 10 ...
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News briefsLowa launches German outdoor podcast
Source: Andi Christl Host Andi Christl Outdoor footwear specialist Lowa is launching a German-language outdoor podcast called ”Bergmomente” (mountain moments) with host Andi Christl, who will interview adventurers and mountain enthusiasts and track down unique stories. In the first episode, Christl speaks with Alix von Melle and ...
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News briefsLuka Lindič joins Lowa Pro Team
Source: Luka Lindič Slovenian alpinist Luka Lindič is the newest member of the Lowa Pro Team. The accomplished professional climber and husband of German climber Ines Papert has already recorded numerous highlights in his alpine career. Back in 2008, the young climber was awarded the title of ...
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News briefs
“German Outdoor Brands” retail training goes digital
In 2019, the German brands Deuter, Lowa and Leki launched joint training courses for their retail partners under the name “German Outdoor Brands.” Since the planned 2020 roadshow with corresponding clinics at eight locations throughout Germany could not take place due to the pandemic, video trainings are now available as ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the exception of the ...
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News briefs
New Schöffel-Lowa store in Düsseldorf with focus on sustainability
The Schöffel-Lowa store in Düsseldorf, Germany, is moving. The new store is located in Blumenstraße – at the back of the well-known Schadow-Arcades shopping center. According to Schöffel-Lowa-Sportartikel, the joint venture of the two independently operating outdoor specialists Schöffel and Lowa, who each have a 50 percent share in the ...
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News briefsSchöffel-Lowa starts new store concept with Intersport Adventure in Tübingen
With the opening of a new Schöffel-Lowa store in the German city of Tübingen, the retail joint venture of the two independently operating German outdoor specialists Schöffel and Lowa is launching a new store concept. With immediate effect, the two brands will be presenting their outdoor ranges on 130 square ...
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ArticleTecnica Group performs better than expected
Tecnica Group reported better-than-expected results for 2019, adding that e-commerce and sales of outdoor products and inline skates were positive in the first quarter of 2020, despite the Covid-19 pandemic. The net turnover of the group went up by 6.4 percent to a record €424 million in 2019, which was ...
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News briefsSchöffel-Lowa stores start online shopping and delivery service
Now that the total of 36 joint Schöffel and Lowa stores in Germany, Austria and northern Italy have been closed for the time being due to the current situation, customers can choose online what they would like to buy and order by e-mail. If a consultation is required, assistance ...
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