All Marketing articles – Page 10
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News briefsGravelking to sponsor UCI Gravel World Series
The Japanese tire brand expands its global presence by sponsoring the UCI Gravel World Series across three seasons, starting with 2026.
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News briefsKane Footwear partners with Yeti Boo
The US-based recovery footwear brand teams up with the AI-created wilderness vlogger to highlight cold-weather durability and performance features.
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News briefsTNF marks 25 years of Summit Series
The outdoor brand celebrates the anniversary of its expedition-grade collection, announcing new materials, layering systems and a return to Gore-Tex.
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News briefsNewell Brands opens Customer Experience Center in Hoboken
The US-based consumer goods group opens an immersive showroom for retail partners to explore product innovation and shopper insights.
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News briefsSalomon expands trail running legacy in China
The French outdoor brand’s long-term investment in China’s trail running scene pays off with record performances and renewed grassroots commitment.
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News briefsHaglöfs and 1000skis collaboration explores modern freeskiing
The Swedish outdoor brand teams up with a skier-founded company to merge alpine precision with contemporary freeskiing style in a limited collection.
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News briefsDeuter and Powderchase launch freeride event for families
The German backpack and outdoor gear brand partners with a ski event series to offer a backcountry weekend for families in February 2026.
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News briefsNew ski film spotlights women in winter sports
A new ski film project sheds light on the women behind snow safety, operations, and athlete culture — with crowdfunding open until Nov. 23.
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ArticleProwinter Award 2026 highlights sustainability and innovation
Italy’s leading B2B winter sports trade show will honor technical innovation and environmental responsibility with 10 award categories in 2026.
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News briefsSweet Protection marks 25 years with anniversary collection
The Norwegian protection and performance brand celebrates its 25th anniversary with a unique design collection inspired by its pioneering legacy.
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News briefsSchöffel launches winter campaign extension
The German outdoor apparel company continues its brand relaunch with a winter chapter that blends alpine sports, design and self-reflection.
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News briefsGore-Tex launches global “Breathe” campaign
The materials innovator introduces a new global marketing push focused on personal stories, emotional moments and next-gen technology.
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News briefsFENC, Carbios and Salomon honored for collaboration
A cross-border partnership in textiles and footwear earned global recognition for pioneering bio-recycling with enzyme-based PET processing.
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ArticleGlobal survey reveals consumer overload threatens brand loyalty
A new global survey highlights how excessive brand communication and digital saturation are eroding consumer trust and loyalty worldwide.
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ArticleCasco rebrands with new visual identity and PR partner
The helmet manufacturer enters a new era with a bold brand refresh and fresh communication strategy.
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News briefsBlizzard Tecnica marks 10 years of Women 2 Women in North America
The ski and footwear brand celebrates a decade of building confidence, leadership, and gear for women in winter sports.
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News briefsX-Bionic launches Supernatural campaign with Odermatt
The Swiss performance apparel company partners with a world-class skier to connect cutting-edge sportswear with emotional storytelling.
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News briefsEddie Bauer enters hospitality with Adventure Club
The US outdoor apparel brand is launching its first travel club and resort experience in partnership with a global vacation ownership company.
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News briefsLowa and Tegernsee Film Festival honor young filmmakers
A new film award from the German outdoor footwear brand supports emerging talent exploring alpine traditions and sustainability.
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News briefsScott adds Schirmer and Hitzig to winter team
The Swiss outdoor and sports equipment brand expands its winter athlete roster with two new names from the freeride and film world.
