All Marketing articles – Page 5

  • Pearl Izumi
    News briefs

    New additions to Pearl Izumi’s athlete team

    2023-02-15T13:08:00Z

    Pearl Izumi, the Colorado-based cycling apparel and footwear brand, has announced its athlete squad for 2023. Whitney and Zack Allison have joined the athletic team, while current members Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews and Marley Blonsky were re-signed. Whitney and Zack Allison are best known ...

  • Salomon Millet
    News briefs

    Salomon collaborates with sports physiologist

    2023-02-09T10:05:00Z

    Salomon has announced that its sport science team and athletes will be collaborating with Dr. Guillaume Millet to improve performance and health in trail running. ` Dr. Millet is professor of sports physiology at the Jean Monnet University in Saint-Etienne, France. His studies focus on the impact of extreme exercise ...

  • 1200px-Moncler_logo.svgz
    News briefs

    Moncler Genius moves from collaborators to co-creators

    2023-02-08T09:42:00Z

    This year will mark a redefinition of the Moncler Genius project, characterized by its evolution “from a world of fashion collaborations to a platform for co-creation across different industries,” the company said. Moncler will introduce this year’s roster of co-creators at The Art of Genius, a live show at the ...

  • Rab_Lowe_Logo
    News briefs

    Rab & Lowe Alpine partner with Zillertal Tourismus

    2023-02-06T14:24:00Z

    The UK-based outdoor gear companies Rab and Lowe Alpine, owned by Equip Outdoor Technologies, have formed a partnership with Zillertal Tourismus (Zillertal Tourism). The long-term collaboration is based on common values and will be expressed through joint activities and events related to mountaineering, hiking, climbing, biking, skiing, and ski touring ...

  • European_commission_Logo
    News briefs

    New EU Commission campaign targets fast fashion

    2023-02-02T11:32:00Z

    With the newly launched international marketing campaign “ReSet The Trend” across the EU, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. According to the Commission, the current amount of clothing produced, worn and ...

  • patagonia_Logo
    News briefs

    Initiative supported by Patagonia takes the next step to Vjosa National Park

    2023-01-31T13:31:00Z

    The project team fighting for the creation of the Vjosa Wild River National Park in Albania has taken an important step forward. Albanian and international experts have presented their vision, feasibility study, and a strategic project plan to the Albanian government. The assessment is the result of six months ...

  • bernd-klutsch-nE2HV5AUXFo-unsplash
    Opinion

    Sustainability Reports: Greenwashing, job creating, or doing good?

    2023-01-30T10:12:00Z

    For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...

  • Jack Wolfskin x Walk 1000_2
    News briefs

    Jack Wolfskin partners with U.K.’s 1000 Miles campaign

    2023-01-26T15:24:00Z

    Jack Wolfskin is the official clothing sponsor of the Walk 1000 Miles campaign for 2023. Run by Country Walking Magazine, Walk 1000 Miles is Britain’s largest self-improvement movement, where participants commit to walking 1000 miles whenever and wherever they want within a calendar year, improving both their ...

  • nova-institut-Cellulose-Fibres-CFC-Banner1-1024x538
    News briefs

    The nominees for Cellulose Fiber Innovation of the Year 2023

    2023-01-26T07:51:00Z

    Six companies have been nominated for the “Cellulose Fibre Innovation of the Year 2023” award, which has reached its third edition. The award will be presented at the “Cellulose Fibers Conference 2023” on March 8-9, 2023, in Cologne, organized by the independent German research institute nova-Institute. The six nominees are ...

  • Deisgn_Innovation_Award_logo
    News briefs

    Design & Innovation awards 2023 for bike and outdoor products presented

    2023-01-25T10:44:00Z

    The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...

  • gathr_logo
    News briefs

    ​Gathr Outdoors launches cross-brand loyalty program in the U.S.

    2023-01-20T17:03:00Z

    Tennessee-based Gathr Outdoors, a portfolio company of Centre Partners that owns the Orca, GCI Outdoor and Klymit brands, amongst others, announced a new cross-brand, multi-tier loyalty program called Gathr Rewards, designed to reward customers with points redeemable for dollars towards future purchases. The program will initially encompass Orca, GCI Outdoor, ...

  • TNF x Gucci
    Article

    Gorpcore: Where fashion and sportswear meet

    2023-01-20T08:58:00Z

    Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.

  • Rab_Xhow_Logos
    News briefs

    Rab supports educational initiative Xhow

    2023-01-19T10:31:00Z

    Rab has entered a new partnership with the project Xhow, an educational initiative founded by mountain guides in 2006 that is active mainly in the Alps region. The project offers free training for skiers, bikers and climbers under the titles snowhow, climbhow and bikehow for children and teenagers as well ...

  • Arcteryx-logo
    News briefs

    Arc’teryx drops Chinese Lunar New Year capsule

    2023-01-10T11:44:00Z

    Source: Arc’Teryx Lunar New Year 2023 Alpha SV Jacket With a 2023 Lunar New Year capsule that’s “furthering Arc’teryx’s push into the perpetually profitable Chinese market”, as Hypebeast puts it, the Canadian brand splits its fan base into some that embrace collaborations and some that reject them ...

  • sheisoutdoors logo
    News briefs

    She is Outdoors Awards Winter registration extended until Jan. 20

    2023-01-10T11:03:00Z

    The #sheisoutdoors European award for women’s outdoor products announces its deadline for product entries related to the winter season 22/23 or 23/24. All submissions must be completed by Jan. 20, 2023. Samples will be needed until Jan. 25. Relevant categories for the next winter awards are outdoor professionals and expedition; ...

  • Deuter_logo
    News briefs

    Deuter TrekLite Challenge results in the planting of 500 trees

    2023-01-05T13:08:00Z

    As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...

  • Silva_Logo
    News briefs

    Silva hires new marketing coordinator for Germany and Austria

    2023-01-03T10:25:00Z

    Source: Silva Max Mangold Swedish brand Silva has hired Maximilian Mangold as its new marketing coordinator for Germany and Austria. In his newly created role, Mangold will be responsible for trade marketing, events, sponsoring and cooperation, and the organization and maintenance of an athlete’s team in the ...

  • Dynafit_Logo
    News briefs

    Dynafit rebrands competence centers, launches retail initiative

    2022-12-21T12:09:00Z

    With its retail offensive launched in the fall of 2022 and running over the whole winter 22/23 season, Dynafit aims to increase the level of knowledge of its retail partners with regard to ski touring in general and Dynafit products in particular. The campaign included intensive on-snow dealer trainings in ...

  • Sport_Conrad_Logo
    News briefs

    Sport Conrad donates 1% of “We rethink” week sales to POW and KlimaAlps

    2022-12-16T13:37:00Z

    From Nov. 19 to 26, German outdoor retailer Sport Conrad has again held its alternative to Black Week as part of its “Wir Denken Um” (we rethink) project launched in 2018. During the week, the retailer was calling on customers to repair their mountaineering products, use professional care or make ...

  • 20220207_HHWM_Mustang_CamMcLeod_3895
    News briefs

    Helly Hansens Ski Free is back, additional ski resort in Switzerland as partner

    2022-12-14T11:55:00Z

    Helly Hansens has extended its popular Ski Free program to include the Corvatsch, Diavolezza and Lagalb ski areas in the Bernina massif in Switzerland, now counting 60 participating resorts worldwide this winter, including 28 in Europe. Those who choose to purchase a Helly Hansen ski jacket or ...