All Marketing articles – Page 5
-
News briefsAku partners with German mountain guide association
The Italian outdoor footwear company joins forces with Germany’s certified mountain guides to support alpine safety and sustainable gear development.
-
News briefsBerghaus film highlights Muslim women in the outdoors
A new short film from the UK outdoor brand tells the story of a Glasgow-based mother who encourages inclusivity in the hills through hiking.
-
News briefsGrassroots Outdoor Alliance reveals 2025 Specialty Awards nominees
The US alliance for independent outdoor retailers has announced this year’s award finalists, ahead of its key buying show in Reno this June.
-
ArticleMillet: 'We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends'
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
-
News briefsPatagonia hosts family-focused film tour in Europe
The US outdoor company is launching a short film series and event program on parenting and environmental values in four European cities.
-
News briefsC.A.M.P. helmets win 2025 Red Dot Design Award
Th climbing gear manufacturer from Italy receives one of the world’s top design honors for its latest lightweight helmet models.
-
News briefsSuperfeet unveils brand refresh and innovation push
The US-based insole maker known for sports performance announces a bold brand evolution, signaling a renewed focus on innovation and athlete engagement.
-
News briefsArc’teryx expands global climbing team
The Canadian outdoor brand strengthens its ties to the climbing world with new athletes from Europe, the US and Japan joining its global team.
-
News briefsBerghaus opens regional showroom in Cumbria
The British outdoor brand strengthens its retail ties by opening a new showroom in a key hub for outdoor and sports businesses in Northern England.
-
News briefseVent partner Teren launches Star Wars-inspired shirt collection, changes to Yoda speak for one day
The Colorado-based outdoor apparel brand draws on iconic sci-fi themes for a limited release timed with a fan-favorite date, May the Fourth.
-
News briefsRunderwear partners with ITRA to support trail running
The UK-based performance apparel specialist joins the International Trail Running Association to back athletes with technical gear and community support.
-
News briefsBenQ Materials receives top accolade for sustainability
The Taiwan-based materials innovator has been named among the top 35 companies in a major new corporate sustainability ranking.
-
News briefsArchroma takes home two 2025 sustainability awards
The Swiss specialty chemicals provider has earned global recognition for its sustainable water repellent and circular water use at the 2025 Just Style Excellence Awards.
-
News briefsIMBA Europe launches 2025 Trail Awards
Take Care of Your Trails 2025 honors the unsung heroes of mountain biking with new awards for trail crews, advocates, youth leaders and inclusivity.
-
News briefsMammut launches Mountain School in the UK for safe mountain exploration
The Swiss brand opens a UK-based mountain school arm, empowering adventurers of all levels with essential skills for safe, confident journeys into the wild.
-
News briefsKathmandu becomes official apparel partner of the New Zealand Team
The outdoor brand will create New Zealand’s next Olympic kits.
-
News briefsOSV and POW launch joint project to rethink sports sponsorship
A new French initiative aims to flip the script on athlete sponsorships, aligning brand partnerships with environmental impact and climate action.
-
News briefsSalomon and Warner Bros. Discovery extend Golden Trail Series' reach
The brand partners with the premium sports content platform to globalize its Golden Trail World Series, expanding visibility and launching a sustainability initiative.
-
News briefsCorratec launches new website with integrated B2B and B2C tools
The German bicycle brand unveils a fully revamped online platform combining sleek design, user-centric features and enhanced brand storytelling.
-
News briefsIcebug nominated for Swedish communications award
Icebug’s powerful campaigns for forest conservation and climate awareness have earned the brand a nomination for Sweden’s top communications award.
