All Marketing articles – Page 7
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News briefsLowa expands trail running efforts
The German outdoor footwear brand sharpens its trail running focus with new leadership, product launches and TrailCon 2025 engagement.
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News briefsDeuter supports Engadin outdoor photography workshop
The German outdoor gear brand partners in a hands-on sport photography workshop combining climbing, biking and expert-led training.
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News briefsArc’teryx named REI vendor partner of 2025
The Canadian outdoor brand earns top recognition from the US retailer for its product innovation, sustainability and customer collaboration.
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News briefsTegernsee Mountain Film Festival launches new youth film grant
The film festival in southern Germany introduces a €5,000 award for aspiring filmmakers under 27 focusing on alpine culture.
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News briefsReusch marks 40 years with Austria Ski Team
The sports glove manufacturer celebrates four decades of collaboration with one of alpine skiing’s most successful national teams.
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News briefsCanada Goose to increase global marketing in FY26
The Canadian outerwear brand shifts strategy with a renewed focus on marketing, product refinement and retail growth across key global markets.
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ArticleAku launches rebrand and dealer program at OTS
The Italian outdoor footwear brand unveils a new logo, strategy and product features to strengthen its market presence and expand into the professional sector.
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News briefsFjällräven wins Digiday Award for branded content
The Swedish outdoor brand received recognition for its collaborative content series with GearJunkie focused on sustainable outdoor engagement.
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News briefsDiscounter Lidl launches Crivit brand campaign across Europe
The German food discounter expands its non-food sports brand with a campaign promoting movement, targeting everyday athletes and outdoor enthusiasts alike.
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ArticleColumbia targets urban hikers and modern adventurers
The US outdoor brand redefines hiking for a younger, urban audience with a new initiative that blends city exploration with outdoor adventure.
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News briefsITRA launches Women’s Trail Day
The global celebration promotes female participation in trail running and will also feature an in-person event in Chamonix.
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News briefsAku partners with German mountain guide association
The Italian outdoor footwear company joins forces with Germany’s certified mountain guides to support alpine safety and sustainable gear development.
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News briefsBerghaus film highlights Muslim women in the outdoors
A new short film from the UK outdoor brand tells the story of a Glasgow-based mother who encourages inclusivity in the hills through hiking.
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News briefsGrassroots Outdoor Alliance reveals 2025 Specialty Awards nominees
The US alliance for independent outdoor retailers has announced this year’s award finalists, ahead of its key buying show in Reno this June.
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ArticleMillet: 'We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends'
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.
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News briefsPatagonia hosts family-focused film tour in Europe
The US outdoor company is launching a short film series and event program on parenting and environmental values in four European cities.
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News briefsC.A.M.P. helmets win 2025 Red Dot Design Award
Th climbing gear manufacturer from Italy receives one of the world’s top design honors for its latest lightweight helmet models.
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News briefsSuperfeet unveils brand refresh and innovation push
The US-based insole maker known for sports performance announces a bold brand evolution, signaling a renewed focus on innovation and athlete engagement.
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News briefsArc’teryx expands global climbing team
The Canadian outdoor brand strengthens its ties to the climbing world with new athletes from Europe, the US and Japan joining its global team.
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News briefsBerghaus opens regional showroom in Cumbria
The British outdoor brand strengthens its retail ties by opening a new showroom in a key hub for outdoor and sports businesses in Northern England.
