All Marketing articles – Page 8
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News briefsKatadyn launches new global campaign
“For the mission” places Swiss-engineered reliability at the center of a new global brand campaign spanning professional and outdoor use.
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News briefsHerbertz shifts toward outdoor lifestyle
A long-established German knife and outdoor equipment specialist is repositioning its business around lifestyle, e-commerce and distribution.
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News briefsBergans renews DNT partnership
The Norwegian outdoor brand and the country’s largest trekking organization extend a long-running cooperation focused on access and sustainability.
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News briefsCamping and Caravanning Club backs OIA Summit
A long-established UK camping organization deepens its industry role by backing the key trade conference and AGM next spring.
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News briefsSportsShoes launches women’s trail team
The UK-based online running retailer introduces a new European women’s trail squad built around mentorship and a broader view of the sport.
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ArticleFreeride Filmfestival outlines 2026 expansion
Europe’s largest freeride film platform is preparing its 2026 season with expanded tour stops, cinema screenings and new brand partnerships.
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ArticleNew European Outdoor Award launches 2026
A new Europe-wide award aims to spotlight innovation, diversity, and ESG progress across the outdoor industry.
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News briefsRecco, SAAC extend safety partnership
Mountain safety education and search technology remain closely linked as a long-running alpine partnership enters another season.
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ArticlePolartec supports Arctic climate research
The performance fabric specialist backs a youth-led scientific initiative studying climate change in the Arctic.
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News briefsDynafit and Salty continue trail series
The Alpine performance brand and a regional trail collective are renewing a free community-run series with eight dates planned for 2026.
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News briefsKailas Fuga partners with Penyagolosa Trails
The China-based trail running brand strengthens its European presence through a long-term race partnership in Spain.
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News briefsSmith Optics marks 60 years in Europe
The US eyewear and helmet specialist will tour Alpine resorts with its Mountain Hub concept during the 2025/26 winter season.
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News briefsJulbo formalizes long-term partnership with Jornet
The French eyewear specialist formalizes a decades-long relationship with one of mountain sports’ most influential athletes.
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News briefsHaglöfs designs Swedish Olympic race suit
The Scandinavian outdoor brand expands its Olympic role by creating race suits for Sweden’s alpine and ski cross athletes.
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News briefsVango marks 60 years at CMT
The Scottish camping equipment specialist enters its anniversary year with new tents and awnings, showcasing them at CMT Stuttgart.
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News briefsKatadyn appoints global marketing head
The Swiss specialist in water and nutrition systems strengthens its global marketing and communications leadership to support international growth.
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News briefsPatagonia launches community-focused snow tour across North America
The outdoor apparel company is taking a grassroots snow tour to key mountain towns in North America, combining community events with gear repairs and climate advocacy.
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News briefsIcebug marks studded shoe day in Sweden
The Swedish footwear specialist draws attention to winter slip accidents with a national awareness day focused on traction and safety.
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News briefsKeela reflects on 2025 milestones
The British outdoor apparel specialist reviews a year shaped by product launches, partnerships and renewed focus on UK manufacturing.
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News briefsNorthwave partners with The Traka
The Italian cycling footwear brand strengthens its gravel strategy through a multi-year partnership with a leading international gravel event.
