All Marketing articles – Page 8
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News briefseVent partner Teren launches Star Wars-inspired shirt collection, changes to Yoda speak for one day
The Colorado-based outdoor apparel brand draws on iconic sci-fi themes for a limited release timed with a fan-favorite date, May the Fourth.
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News briefsRunderwear partners with ITRA to support trail running
The UK-based performance apparel specialist joins the International Trail Running Association to back athletes with technical gear and community support.
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News briefsBenQ Materials receives top accolade for sustainability
The Taiwan-based materials innovator has been named among the top 35 companies in a major new corporate sustainability ranking.
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News briefsArchroma takes home two 2025 sustainability awards
The Swiss specialty chemicals provider has earned global recognition for its sustainable water repellent and circular water use at the 2025 Just Style Excellence Awards.
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News briefsIMBA Europe launches 2025 Trail Awards
Take Care of Your Trails 2025 honors the unsung heroes of mountain biking with new awards for trail crews, advocates, youth leaders and inclusivity.
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News briefsMammut launches Mountain School in the UK for safe mountain exploration
The Swiss brand opens a UK-based mountain school arm, empowering adventurers of all levels with essential skills for safe, confident journeys into the wild.
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News briefsKathmandu becomes official apparel partner of the New Zealand Team
The outdoor brand will create New Zealand’s next Olympic kits.
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News briefsOSV and POW launch joint project to rethink sports sponsorship
A new French initiative aims to flip the script on athlete sponsorships, aligning brand partnerships with environmental impact and climate action.
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News briefsSalomon and Warner Bros. Discovery extend Golden Trail Series' reach
The brand partners with the premium sports content platform to globalize its Golden Trail World Series, expanding visibility and launching a sustainability initiative.
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News briefsCorratec launches new website with integrated B2B and B2C tools
The German bicycle brand unveils a fully revamped online platform combining sleek design, user-centric features and enhanced brand storytelling.
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News briefsIcebug nominated for Swedish communications award
Icebug’s powerful campaigns for forest conservation and climate awareness have earned the brand a nomination for Sweden’s top communications award.
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News briefsVaude honored as finalist for German CSR Award
The fair wage initiative “Vaude Share” earns recognition from the German government as a finalist in the 2025 CSR Award for responsible business.
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News briefsSalomon unveils 2025 International Trail Running Team
The brand unveils its 2025 international trail team, blending world-class champions with emerging talent from six countries across four continents.
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News briefsPolartec, Marmot among winners in ‘Repreve Champions of Sustainability’ awards
Unifi’s Repreve Awards highlight outdoor and sports brands like Marmot, Polartec and Nike for major strides in sustainability and recycling.
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News briefsDecathlon Ford Racing Team champions gender equality in MTB
With a bold new lineup, Decathlon Ford Racing is pushing performance, inclusion and innovation on the global stage.
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News briefsHanwag partners with Brandwave to expand presence in UK
The German brand teams up with the British sports marketing agency to elevate its UK presence.
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ArticleCyclingworld Europe 2025 reports record growth and innovation
Record attendance, cutting-edge innovations and a boost in trade visitor interest made Cyclingworld Europe 2025 in Germany a standout event for the bike industry.
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News briefsHelinox launches helinox-hcc.com to fuse culture and commerce
The South Korean outdoor brand takes digital retail to a new level with a website that blends storytelling, curated drops and global community engagement.
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News briefsYKK wins award for dementia-friendly zipper design
The Japanese company receives the Orange Innovation Award 2024 from Japan’s Ministry of Economy for its easy-to-use zipper design.
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News briefsBosch eMTB Challenge 2025 adds pro category and new locations
The electric mountain bike event series returns this year with a new category, a Girona venue and fresh partnerships.
