All Marketing articles – Page 11
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News briefsVuarnet unveils new campaign in the Dolomites
The French eyewear brand highlights athletes and new products in the latest chapter of its global campaign set in the Italian Alps.
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News briefsSchöffel renews partnership with Felix Neureuther
The German outdoor apparel brand extends its collaboration with the former ski racer.
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News briefsPomoca extends USA Skimo partnership through 2026
The brand backs US athletes and sponsors a key World Cup event ahead of the discipline’s Olympic debut in 2026.
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News briefsMammut backs inaugural FIS freeride title event in Andorra
The outdoor brand will equip athletes and staff at the first-ever FIS Freeride World Championships in Andorra with safety gear and apparel.
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News briefsWorldly honors sustainability leaders at Hong Kong Forum
The global sustainability data provider honored standout brands and launched a new training program during its 2025 Customer Forum in Hong Kong.
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News briefsC.A.M.P. partnership supports Italian alpine youth
The climbing gear manufacturer joins forces with the national alpine club to support young mountaineers through gear and mentorship.
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News briefsAlex Honnold to host Nevada travel series
The world-renowned climber explores adventure and culture across his home state in a new five-part series premiering in 2026.
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News briefsMarriott Bonvoy partners with Outside Interactive on outdoor travel experiences
The hospitality group joins forces with the US outdoor media platform to launch curated nature-based experiences and digital member benefits.
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News briefsKailas debuts high-altitude trail race in China
The Chinese trail running brand launches a glacier ultramarathon at Mount Gongga, drawing international attention to Sichuan’s remote terrain.
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News briefsMammut campaign questions urban use of outdoor apparel
The Swiss mountainwear brand sparks debate with a campaign against the citywear misuse.
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News briefsSuper.natural and Kleinwalsertal partner for hiking festival
The German merino apparel brand and the Alpine destination team up for a multi-day hiking event and long-term collaboration.
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News briefsIntersport Austria named Best Sports Retailer 25/26
The sporting goods group received top honors for both its stores and online shop after a nationwide consumer survey.
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News briefsDidriksons recognized in sustainable outerwear guide
The Swedish brand was named among the top responsible winter coat makers.
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News briefsScott Sports headline sponsor for IRX
The Swiss performance brand steps up as lead partner for Europe’s first B2B running trade show in Amsterdam this November.
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ArticleHead and Tyrolia partner with Freeride World Tour
The global ski equipment brand signs on as official supplier for the FWT and the new FIS World Championships through 2028.
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News briefsBerghaus marks 40 years of its Extrem line
The British outdoor brand supports the new ski film ‘Gold’ as part of its anniversary campaign, spotlighting alpine performance and mountain storytelling.
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News briefsAvantex Fashion Pitch recognizes AI and recycling startups
A France-based textile innovation platform honored AI-driven quality control and Indian waste recycling initiatives for their impact on sustainability.
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News briefsSweden’s social minister visits Cycleurope factory
Sweden’s social minister highlighted the role of cycling in children’s health during a factory visit.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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News briefsSweet Protection signs gear deal with PSIA-AASI
The brand will supply helmets and eyewear to America’s top ski and snowboard instructors under new two-year partnership.
