All Marketing articles – Page 11
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ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
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News briefsPolartec launches “Outdoors are for Everyone” campaign on diversity
Polartec kicks off the new year with a new digital campaign, “Outdoors are for Everyone,” showcasing the diversity of nature and outdoor enthusiasts. The fabric specialist has created a separate web page for the project. The central element of the campaign is a two-minute video scored by Grammy Award nominees ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
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ArticleThe first winners of the 2022 ISPO Awards
ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...
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News briefsThe winners of the French Outdoor Awards 2022
Source: OSV Gignoux Mountain, winner of the FOA Innovation Award 2022 The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to ...
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News briefsBode Miller becomes Scarpa brand ambassador
Scarpa announced that U.S. ski star Bode Miller is the new ambassador for the Italian footwear brand. Miller won four World Championship titles in four different disciplines (combined and GS 2003, super-G and downhill 2005) and six medals at the Winter Olympics – silver twice (GS and combined) in Salt ...
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News briefsTeijin launches new Future Navigation website
Japanese fiber and fabrics specialist Teijin has launched an interactive website named Future Navigation to interact with individuals and groups interested in discovering and discussing solutions that address social issues in the modern world. The project is connected to the 100th anniversary of the company in 2018 when the first ...
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News briefsFrench Outdoor Awards 2022 enter last judging round
The French Outdoor Awards 2022, organized by the Outdoor Sports Valley (OSV) trade association, have entered their final stage: After the judgment of 18 products in June and September, twelve more aspirants are now undergoing the scrutiny of the testers. The candidates are: The smart glasses AR-1 by Altitude Eyewear, ...
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News briefsGerman companies change brand claims to encourage vaccination
Berlin-based agency Antoni, the European lead agency for Mercedes-Benz’s automotive division, has called on more than 150 major German companies and brands to simultaneously change their well-known (and mostly sacred) brand claims on Dec. 7 to encourage the German population to vaccinate against Covid-19. The country is currently in the ...
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News briefsDeuter and manufacturer Vina Duke win sustainability award for global partnership
The fourth edition of the Global Business Partnerships Award (part of the German Sustainability Awards) went to German brand Deuter and its Vietnamese partner company Vina Duke. The jury honored the 30-year old corporate partnership between the two companies as outstanding in the industry. Based in Ho Chi Minh City, ...
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News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
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News briefsTenson supports Adventure Travel Trade Association
Swedish outdoor brand Tenson has entered into a two-year partnership with the global Adventure Travel Trade Association (ATTA) to support the industry summit Adventure Elevate 2022 on May 3-5 in Eugene, Oregon, USA, and the Adventure Travel World Summit 2022 on October 3-6 in Lugano, Switzerland, where the best and ...
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News briefsSave and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefsPatagonia receives environmental sustainability award from Council of Fashion Designers of America
The first environmental sustainability award ever given out by the Council of Fashion Designers of America (CFDA) went to Patagonia. In an award ceremony held in New York, the outdoor brand was recognized for its commitment to reducing the environmental impact of consumption, conducting awareness campaigns and reducing waste. Carolyn ...
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News briefsBuff supports charitable organizations and sustainability, celebrates 30th anniversary
Buff is increasing its financial support for Protect Our Winters (POW) to more than $50,000 per year while launching a new product collection that “recognizes the important work and culture” of the non-profit organization founded in 2007 by professional snowboarder Jeremy Jones. In addition, the Spanish brand, which celebrates its ...
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ArticlePolartec Apex Award winners 2021 range from startups to global giants
The Milliken & Company brand Polartec has just announced the winners of its 2021 Apex Design Awards for creative use of the company’s fabrics and design. Every year, a panel of expert judges selects the most outstanding products made with Polartec fabric technologies. The list of winning products represents the ...
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News briefsEY honors von Dewitz with Entrepreneur of the Year Award
EY Germany, part of the globally active audit and advisory group Ernst & Young Global Limited (EYG), has awarded Antje von Dewitz, CEO of German brand Vaude, with the EY Entrepreneur of the Year Award. The award was given out for the 25th time to the best owner-managed medium-sized companies ...
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News briefsPatagonia continues to boycott Facebook advertising
You may recall that in June 2020, Patagonia joined other companies and retailers in shutting down all paid advertising on Facebook due to alleged hate speech and misinformation about civil rights issues, democracy and climate action. Patagonia’s boycott continues 16 months later, and while the company acknowledges that the decision ...
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News briefs„She is Outdoors“ gear awards application for winter product closing soon
Innovative outdoor products are being sought for the second edition of the #sheisoutdoors gear awards – the first winter version of the awards given to designated women’s gear. The jury will judge the products in seven categories: outdoor professionals and expedition, camping, hardware, footwear, apparel, snow sports and girls, with ...
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ArticleHoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
