All Marketing articles – Page 16
-
News briefsDynafit opens applications for 2025 Trailhero
Passionate trail runners can apply now for a season filled with races, events and exclusive community experiences.
-
ArticleHelly Hansen honors ski patrollers on International Ski Patrol Day 2025
Celebrate the unsung heroes of the slopes this Feb. 10 as Helly Hansen honors ski patrollers with global events and donations on International Ski Patrol Day.
-
News briefsBig Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
-
News briefsFreeskier Michelle Parker returns to Atomic
The renowned athlete from California re-joins the Asutrian ski manufacturer after a decade away.
-
News briefsLa Sportiva's new high-cushion trail shoe
La Sportiva debuts the Prodigio Max, a maximalist trail shoe that blends plush cushioning, stability and traction and will be released to the public in fall 2025.
-
News briefsVuarnet relaunches 'It’s A Vuarnet Day' campaign with new collection
The French eyewear brand relaunches its iconic campaign, celebrating adventure and unveiling a bold new eyewear collection for FW 2024-2025.
-
News briefsEurobike opens applications for 2025 Awards
Applications are now open for the 2025 Eurobike Awards. Submit your innovative cycling solutions, now also including various outdoor and camping products, by April 18.
-
ArticleSamsonite rebrands as Samsonite Group S.A. to reflect brand diversity
Samsonite announces a corporate name change to Samsonite Group S.A., highlighting its diverse portfolio of iconic travel and outdoor brands.
-
News briefsKlättermusen’s ‘Hide & Seek’ campaign revives outdoor play
The Swedish brand has launched a new initiative celebrating childhood outdoor play’s joy.
-
News briefsFidlock wins 2025 Design & Innovation Award
The Pinclip System, an innovative magnetic-mechanical attachment, is recognized for its user-friendly design, reliability and versatility.
-
News briefsNikwax launches ‘Formulated for Adventure’ campaign
The company partners with top outdoor brands to inspire Millennials and Gen Z to explore nature, supported by a vibrant new campaign and research initiative.
-
News briefsPhantom Glide partners with resorts, brands to boost sustainability
Phantom Glide, a single-application base treatment for skis and snowboards, teams up with top resorts and brands to enhance performance and sustainability.
-
News briefsIcebug declares Jan. 15 “Studded Shoe Day” to address winter slip injuries
The Swedish footwear brand takes a proactive stance against preventable injuries by raising awareness about studded shoes and their benefits.
-
News briefsItalian brand Alé partners with British Cycling
In a new four-year deal, the Italian brand becomes British Cycling’s official on-bike apparel partner.
-
ArticleAustrian Mountainbike Institute unveils sustainable biking strategy
A groundbreaking initiative aims to reshape mountain biking in Austria by balancing nature, society and economy for a sustainable future.
-
News briefseVent unveils new ‘Defy the Elements’ tagline
The US-based specialist for waterproof and breathable fabric technology launches a new tagline that bridges innovation, sustainability and the spirit of outdoor adventure.
-
News briefsSlide & OTS Winter 2025 Show Awards recognize innovation
Top brands were again honored for innovation and sustainability at Slide & OTS Winter 2025, celebrating excellence in outdoor and snowsports gear.
-
News briefsBike mags vote Endura best riding apparel brand for fourth consecutive year
Endura earns dual recognition from top cycling magazines for its innovative and rider-focused apparel offerings.
-
News briefsBioLite’s ‘Backup’ honored at CES 2025
BioLite’s groundbreaking energy system earns recognition for its design and impact, setting new standards in accessible home backup solutions.
-
News briefsRab partners with Boulder UK to inspire more women to climb
Monthly events aim to inspire, connect and build confidence for climbers of all levels.
