All Marketing articles – Page 19
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News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
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News briefsBritish Cycling and Lloyds Bank announce partnership
British Cycling and Lloyds Bank have announced a long-term partnership that will see Lloyds Bank become the new lead partner of British Cycling. The multi-year commitment will see the financial institution become the title partner of the revamped Tour of Britain with immediate effect. It will also include a number ...
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News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
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News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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News briefsMoncler exhibits at Milano Centrale during Design Week
Italian luxury outdoor brand Moncler has announced an immersive exhibition titled “An Invitation to Dream” at Milano Centrale, Milan’s main railway station. The exhibition will run from April 15 to 21 during Milan Design Week. An Invitation To Dream is a project curated by Jefferson Hack, and filmed and ...
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News briefsOutdoor Research drops first dedicated MTB apparel line
As outdoor apparel manufacturer Outdoor Research (OR) releases its first dedicated collection of technical mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR fully embraces the category. Trail and freeride athletes Georgia ...
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News briefsCanyon extends deal with van der Poel until 2034
Canyon Bicycles has announced a ten-year agreement with World Road Cycling Champion Mathieu Van der Poel, the “longest-known contract in modern-day cycling,” said the brand. Canyon’s partnership with the 29-year-old Dutch rider started in late 2017 and will now run until the end of 2034. Van der Poel rides a ...
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News briefsThe winners of the UK Outdoor Industry Awards 2023
The OIA has announced the winners of the UK Outdoor Industry Awards 2023, which were presented at the 2024 OIA Conference at Drayton Manor Resort, Tamworth. The awards process began at the Outdoor Trade Show (OTS) 2023, which took place in Liverpool in June. There, a panel of judges made ...
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News briefsSolo Brands named to the World’s Most Innovative Companies of 2024 list
Solo Brands, the parent company of Solo Stove, Chubbies, Isle, Oru Kayak and IcyBreeze, has been named to Fast Company’s World’s Most Innovative Companies of 2024 list. Solo Brands was recognized as No. 2 in the Consumer Products category. The list shines a spotlight on companies that are shaping the ...
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ArticleManitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
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ArticleSalomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
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News briefsEthisphere names VF one of the most ethical companies for 8th consecutive year
VF Corp. has received the 2024 World’s Most Ethical Companies Award from the Arizona-based Ethisphere Institute, a for-profit company that defines and measures ethical business standards for a fee, recognizes outstanding companies and promotes best practices in business ethics. VF was honored for the 8th consecutive year and is the ...
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News briefsNorrøna ambassador Vincent Colliard reaches South Pole solo in record time
Source: Norrøna Norrøna ambassador Vincent Colliard On Jan. 11, 2024, Norrøna ambassador Vincent Colliard became the fastest person in Antarctic history to reach the South Pole alone and unsupported on skis. He broke the previous world record by almost 2 days and covered 1140 km in 22 ...
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News briefsSalomon partners with Hikeish to get diverse communities outdoors
Salomon’s charitable Salomon Foundation has joined forces with Hikeish, a Brooklyn-based non-profit organization, on a new initiative to get diverse communities outdoors. Hikeish organizes activities for underrepresented groups, such as road running, trail running, or hiking. Hikeish was founded by Benje Williams and Ken Bernard, who are also the co-founders ...
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News briefsAsics EMEA welcomes nine new trail runners
Asics has announced that nine new elite runners have joined its trail team. The team now consists of 48 members from around the world. The brand has welcomed Miguel Benítez (Spain), Ben Dhiman (U.S.), Romain Discher (France), Greta Garcia Moran (Spain), Julie Lelong (France), Dorian Louvet (France), Antonio Martínez Pérez ...
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News briefsUTMB World Series welcomes Suunto as official GPS watch and technical partner
The UTMB World Series and Suunto have announced a global partnership. As the official watch and technical partner, Suunto will support the races in navigating the trails of the 41 UTMB World Series events. Athletes who own a Suunto Vertical or Suunto Race watch will be able to download intuitive ...
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ArticleMaloja wins German Design Award 2024
The southern German outdoor brand Maloja Clothing invited its employees’ children to the office for a workshop on a school-free day – and has now been awarded a prestigious design award for the result, the German Design Award from the German Design Council, which recognizes particularly innovative design developments on ...
