All Marketing articles – Page 17
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News briefsExtrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.
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ArticleOIC and SGI Europe founder publishes two-volume book chronicling the sporting goods history
The comprehensive new book by Eugenio Di Maria explores the evolution of the global sporting goods and outdoor industries, offering insights for decision-makers.
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News briefsCampagnolo returns to the UCI WorldTour with Team Cofidis
The new four-year deal covers both the men’s and women’s teams.
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News briefs2024 Polartec Apex Awards honor innovation and sustainability in outdoor apparel
The latest award winners highlight groundbreaking designs blending performance, sustainability and style across sports and lifestyle categories.
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ArticleScandinavian Outdoor Award announces FW 25/26 winners
The award highlights sustainability, design and functionality innovations, showcasing standout products made by Nordic companies for active and daily life.
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News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
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News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
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News briefsThermore unveils first-ever consumer campaign highlighting sustainability and versatility
The Milan-based ingredient brand showcases synthetic insulation innovation with a global creative team.
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ArticleOberalp Group expands Salewa Cube climbing gym franchise in Italy
The new initiative will bring innovative, community-focused climbing gyms to urban areas, blending fitness, gear trials and year-round accessibility.
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News briefsIcebug wins award for eco innovation
The Swedish footwear brand was recognized for setting new standards in eco-friendly practices and sustainable business models within the fashion industry.
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News briefsScarpa partners with Nikolai Schirmer to launch new ski boot
The renowned Norwegian freeride skier brings expertise to Scarpa’s latest product launch.
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News briefsSmith executives honored with Manufacturing Excellence Awards
Two top managers at the global eyewear and helmet manufacturer received awards for leadership and dedication to team growth and innovation.
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News briefsSportshopen partners with former world's strongest man to promote active lifestyle
The Swedish sports and leisure retailer teamed up with Magnus Samuelsson to inspire an active, healthy lifestyle in a new collaboration focused on fitness and outdoor life.
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News briefsNorrøna introduces Varg, a luxury yacht for Arctic adventure trips
The Norwegian outdoor brand’s new sail yacht launches in March 2025, blending luxury and adventure in Norway’s stunning Northern landscapes.
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News briefsNemo’s Endless Promise collection named to Time’s Best Inventions list
The collection, designed to be 100% recyclable, earns a spot on Time’s prestigious 2024 list for Recyclable Gear Innovation.
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News briefsTrailblazer documentary on skier Megan McJames streams Nov. 1
A new documentary chronicles a determined athlete’s journey through the challenges of independent skiing, set to stream on Amazon soon.
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News briefsBaffin tests new winter equipment in Iceland’s extremes
The Ontario-based cold-weather brand rigorously tested its latest designs in Iceland’s extreme conditions to ensure performance and durability.
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News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
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News briefsLowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefsCimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
