All Marketing articles – Page 17
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News briefsPolartec celebrates 30 years
Polartec has kicked off an anniversary year with the launch of its “Peaking Since 91” campaign that started on Feb. 1. If you’re thinking 40 years of fleece, you’re kind of right, but still just off the mark, as the fleece was invented in 1981 in a partnership between Patagonia ...
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News briefsKilian Jornet receives ISPO Cup 2021
For the first time in the 50-year history of the ISPO Cup trophy, which is awarded annually by ISPO to an exceptional sports personality, including legendary stars such as Pelé, Reinhold Messner, Ole Einar Björndalen, Ingemar Stenmark, or most recently Tegla Loroupe, the award ceremony did not take place as ...
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News briefsWest Kiteboarding is the ISPO Brand New 2021 Overall Winner
In a live digital pitch on Feb. 1, the first day of ISPO Munich Online, the ten finalists of the ISPO Brandnew Awards 2021 competed for the title of Overall Winner as the most innovative startup of the year. Each startup had 90 seconds to convince the audience in the ...
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News briefsScandinavian Outdoor Overall Award 21/22 goes to Bergans of Norway
A total of six products were honored on Feb. 1 with the Scandinavian Outdoor Award (SOA) for the autumn/winter 2021/22 season. The overall winner is a fully circular anorak with a fully circular business model by Bergans of Norway. Last year, Bergans and Spinnova already won the Scandinavian Outdoor Sustainability ...
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News briefs
Scarpa is a new sponsor of Torx
Scarpa is a new (gold) sponsor of Torx, the trail running event series in Italy’s Aosta Valley. The new partnership is part of Scarpa’s plan to strengthen its involvement in the trail running segment, the company said. Scarpa hired Marco De Gasperi as category manager for trail running in April ...
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News briefsFrench Outdoor Awards Winter 2021: Virtual showroom, award ceremony on Feb. 9 (Video)
The expert jury of the French Outdoor Awards Winter 2021 (FOA) of the Outdoor Sports Valley (OSV) trade association has selected the winners, but they will not be revealed until the official awards ceremony on Feb. 9, 2021. Because ISPO Munich 2021, where the products were to be presented, only ...
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News briefs
Maier Sports partners with Great Britain Telemark
German outdoor clothing brand Maier Sports is collaborating with the Great Britain Telemark team. The initial partnership will include clothing sponsorship for the World Cup athletes during the 2021 winter season. With the 2021 World Cup season going ahead, despite the Covid-19 pandemic, the GB Telemark will be attempting to ...
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News briefsLuka Lindič joins Lowa Pro Team
Source: Luka Lindič Slovenian alpinist Luka Lindič is the newest member of the Lowa Pro Team. The accomplished professional climber and husband of German climber Ines Papert has already recorded numerous highlights in his alpine career. Back in 2008, the young climber was awarded the title of ...
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News briefsWinners of the Outdoor Retailer Innovation Awards unveiled
The winners of the Outdoor Retailer Innovation Awards 2021 were announced during Outdoor Retailer Winter Online on Jan. 21. The digital ceremony of the third edition of this annual award celebrated the past year’s most innovative new gear, materials and retail programs as determined by a judging panel. The Satellite ...
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ArticleThe ISPO Award 2021 winners
Messe München has released the winners of the ISPO Award 2021 – with the exception of the Products of the Year, which will be revealed at this year’s ISPO Munich Online from Feb. 1-5. In total, there are 76 products in the four segments of Snowsports, Outdoor, Running & Fitness ...
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News briefsShimano Blue to provide neutral support at all A.S.O. pro races
On the occasion of its centennial, Shimano has announced an expanded partnership with the Amaury Sport Organization (A.S.O.), the organizer of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as well as prestigious one-day classics such as Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne ...
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ArticleEOG and EDM intensify partnership on behalf of the industry
In 2021, the European Outdoor Group (EOG) and EDM Publications (EDM), publisher of The Outdoor Industry Compass (OIC) and SGI Europe, among others, will build on an already existing successful relationship and together will reach even bigger audiences with business information and news about the industry. Most recently, EOG and ...
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News briefs
Liv Cycling strengthens its commitment to women in professional cycling
Liv Cycling, a U.S.-based company committed to getting more women on bikes, has expanded Liv Racing and its 2021 squad, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA) and Dani Johnson (USA) to the team. This news follows Liv’s recent announcement as the exclusive partner of the Liv Racing Women’s ...
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News briefsShopify co-founder ranked second most powerful Canadian after Trudeau
Tobias Lütke, co-founder and CEO of Shopify, currently the highest-valued company in Canada, has made it to second place on Maclean’s magazine’s annual “Power List,” which lists the “50 Canadians who are breaking ground, leading the debate and shaping how we think and live.” Lütke is beaten only by Canadian ...
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News briefsMoots Cycles celebrates its 40th anniversary
Source: Moots Cycles U.S. bicycle company Moots Cycles celebrates its 40th anniversary in 2021. The niche supplier has made a name for itself not only in its home country, but worldwide as one of the leading titanium frame manufacturers – not so much by volume, but by ...
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News briefs
Camping specialist Olpro expands influencer team
British camping equipment specialist Olpro, founded in Worcestershire in 2011, has announced that seven new social media influencers will join the brand as ambassadors for 2021. The new social media influencers are Camping With Style, The Ashford Family, Skip and Jump, The Caravanning Mummy, Flashpacking Family, The Coastal Mummy and ...
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News briefsArc’teryx goes digital with its 2021 Backcountry Academy
With the launch of its 2021 Digital Backcountry Academy, Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but from the ...
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News briefsScandinavian Outdoor Award nominees are online
The Scandinavian Outdoor Group (SOG) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then discuss the products in ...
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News briefs
TNF and Gucci take their apparel collaboration to Pokémon Go
Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go as well. The app, which ...
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News briefs
Indorama wins sustainable business awards
Indorama Ventures was recently recognized by Sustainable Business Awards Thailand in seven categories. The global sustainable chemical producer, headquartered in Bangkok, won three awards for Climate Change, Supply Chain Management, and UN Sustainable Development Goals. The company also received another four Special Recognition Awards in Strategy and Sustainability Management, Workforce, ...
