All Marketing articles – Page 18
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ArticleVaude awarded Werkbund Label 2024, unveils ’Design for Life' initiative
The jury recognized the German company for its sustainable product philosophy and consistent implementation of ecological and fair standards along the entire supply chain.
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News briefsIsbjörn of Sweden enters adventure travel market
The Swedish sustainable kidswear brand partners with Your Brand Travel to launch “Isbjörn Adventure,” promoting family outdoor travel experiences.
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News briefsMammut staging activation in London to inspire outdoor adventures
The Swiss outdoor brand transformed Granary Square with 3D projections and immersive experiences, encouraging city dwellers to connect with nature.
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News briefsDanny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Danny MacAskill has once again captivated audiences with his latest YouTube clip
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News briefsSantini and UCI extend their partnership deal for a further seven years
The long-standing agreement has been in place since 1998 and will now last until 2031.
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ArticleSympatex kicks off SAM campaign for sustainable kids’ footwear
The new campaign promotes eco-friendly children’s footwear, featuring educational in-store and online materials.
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News briefsTherm-ic named official glove supplier for FWT
The company will provide heated gloves for FIS Freeride World Tour athletes.
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News briefsRab partners with JCMT to promote mountain safety
The British outdoor brand collaborates with the Jonathan Conville Memorial Trust to offer young people essential mountain safety skills through specialized climbing courses.
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News briefsMammut becomes safety partner for Freeride World Tour
The Swiss Alpine gear company partners with the FWT to enhance athlete safety through advanced equipment and workshops over the next four seasons.
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News briefsTNF launches ‘We Play Different’ campaign
The brand invites customers to explore unconventional paths in nature.
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ArticleGiant Group wins environmental award, launches ESG strategy
The group received Taiwan’s Environmental Bronze Award and published a new ESG strategy book, highlighting its sustainable future efforts.
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News briefsSchöffel launches new brand identity
The outdoor brand has started with its new positioning and sharpened brand image.
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News briefsTencel introduces updated brand identity
Tencel renews its brand identity with a new focus on innovation and sustainability in the textile industry.
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News briefsTimberland Pro launches ‘From Labor to Legacy’ campaign
Timberland Pro recognizes the contribution of trade professionals across generations with its new campaign.
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News briefsRVRC welcomes Joel and Henrik Lundqvist as new ambassadors
The former pro hockey players will explore the Åre region together with RevolutionRace.
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News briefsSuperfeet earns spot in Inc.’s Best Workplaces list
The magazine highlights Superfeet’s commitment to fostering an exceptional work environment.
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ArticleSnoop Dogg and Solo Stove launch “Blunt Marketing” campaign
It’s official: Snoop Dogg and Solo Stove are back at it and heating the atmosphere with a new campaign. Rapper Warren G is also involved.
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News briefsShimano and A.S.O. extend collaboration until 2028
The partnership will continue to cover the Tour de France and other prestigious cycling events.
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ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
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News briefsAnna Ferrino honored with Compasso d’Oro career award
Source: Ferino Anna Ferrino Anna Ferrino, the CEO of the Italian outdoor brand Ferrino, has won an ADI Compasso d’Oro career award. The award ceremony took place at the ADI Design Museum in Milan on June 20, alongside the inauguration of an exhibition of the projects and ...
