All Marketing articles – Page 18
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ArticleBergans named circular company of the year in Norway
Bergans was named “Circular Company of the Year” at Den Store Sirkulærkonferansen (Great Circular Conference) in Oslo on June 7. The annual conference, organized by Cnytt.no, the Norwegian Center for Circular Economy and Circular Norway, is a place where companies, industry, organizations and policymakers come together to present and discuss ...
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News briefs
UTMB World Series has three new official suppliers
UTMB Group and The Ironman Group have announced three new official suppliers for the UTMB World Series. Buff, Compressport and Camelbak are now on board as official suppliers of the series. They are joining series partners Hoka, Dacia and Wahoo. Buff has become the official head and neckwear supplier to ...
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News briefsAll 14 candidates for French Outdoor Awards are on display at OutDoor by ISPO
The French Outdoor Awards for the 22/23 seasons, organized by Outdoor Sports Valley (OSV), kick off with a product exhibition at the upcoming OutDoor by ISPO. All 14 candidates for the following awards round, which will be ending with an award ceremony in January 2023, are on display at the ...
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News briefsUnifi announces recipients of Repreve Sustainability Awards
Nike and Target both reached the milestone of transforming more than 2 billion recycled plastic bottles through the use of Repreve fiber this year. Polartec, Walmart and Texhong Textile Group transformed more than 1 billion bottles each. This year’s recipients of Unifi’s Repreve Champions of Sustainability awards helped turn a ...
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News briefs
World’s Sports Group launches World’s Cycling marketplace
With the new platform World’s Cycling, the World’s Sports Group wants to help athletes to find and apply for cycling events all over the globe and also provide support for event organizers to find new participants. The World’s Cycling platform aims to become the go-to platform for bike competitions and ...
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News briefsNew “Eurobike Innovators’ Prize” seeks the most innovative projects
As part of the location premiere of the show at Messe Frankfurt from July 13-17, 2022, Eurobike will be presenting a new award recognizing the most innovative products, services and ideas from the cycling and future mobility industry. Companies can submit their projects until June 6. The Eurobike Innovators’ Prize ...
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ArticleThe trends of the next ISPO Awards round: sustainability and low weight
Thanks to a new concept, the ISPO Awards presented the second of four annual sets of winners earlier this week. The jury selected 23 sports products from a wide range of categories in this round, most of which demonstrated convincing new solutions regarding sustainability or low weight. Many of these ...
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News briefsOrtovox launches mountain lab educational platform Protact Lab
The German brand Ortovox has launched a new multi-media information platform called Protact Lab. It offers multimedia guidance in German and English to motivate people to change their own behavior and mobilize the sports community for conscious consumption, care and repair, mobility choices and sustainable use of nature’s resources. The ...
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News briefsFounder of Fidlock nominated for European Inventor Award 2022
Source: Fidlock Joachim Fiedler, Fidlock Joachim Fiedler, inventor and founder of the German Fidlock company, is nominated for the European Inventor Award 2022 organized by the European Patent Office in the small and medium-sized enterprises (SMEs) category for its magnet lockup technologies. The Hanover-based company holds 400 ...
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News briefsVaude and partner Interseroh nominated for Plastics Recycling Awards Europe 2022
At the time that Vaude’s new line of ReCycle bike bags made from 100 percent recycled materials (for the main material) is going to market, the German company – together with its partners for the project, Interseroh and the Czech manufacturing company Fitcraft – is nominated for the Plastics Recycling ...
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News briefsNew Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
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News briefsFelix Neureuther is brand ambassador for Schöffel
During his successful active career, former German ski racer Felix Neureuther was already committed to promoting young talent and a role model in both sportive and social terms. In early 2020, he founded the Felix Neureuther Foundation to promote exercise and health, especially among children and young people, but also ...
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News briefsKeen partners with SocialPals for digital marketing tools supporting German retailers
Shoe manufacturer Keen supports its German small and medium-sized retail partners with free digital marketing tools and the exchange of product data and training. Together with SocialPals, the brand has developed a digital platform that allows its customers to use Keen-curated marketing campaigns for their own social media channels, tailored ...
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News briefsPrimus starts global outdoor cooking content hub in three languages
Swedish cooking equipment specialist Primus has launched a new platform for outdoor recipes. Besides blog content and packing tips, the Primus Camp website is a source of recipes for outdoor cooking and will be updated regularly with new meals, as the company states. “Cooking in the outdoors should feel easy ...
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News briefsAdidas Five Ten celebrates wheelie culture with Danny MacAskill
The 36-year-old Scottish mountain biking phenomenon Danny MacAskill has released a new video titled “Danny Do A Wheelie,” created in collaboration with Adidas Five Ten. The video was released on YouTube on May 10. It shows MacAskill riding every bike imaginable through a series of iconic Scottish locations. He is ...
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SponsoredLast-minute chance: Become an exhibitor at OutDoor by ISPO
The Who’s Who of the outdoor industry will meet from June 12 to 14 in Munich at the MOC. Your company is not there yet? Then use your last-minute chance.
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SponsoredEverything in One Place: GORE-TEX brand Presents New Online Tool GORE-TEX ONE for Retailers and Brand Partners
With the new GORE-TEX ONE Portal, the GORE-TEX brand is taking collaboration with retailers and brand partners to the next level.
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News briefsPatagonia Films releases new film, Newtok
Patagonia Films has released its latest documentary, Newtok, a film about a community on the front lines of climate change. The tiny Yup’ik village of Newtok, perched on a delta on the edge of the Bering Sea, has struggled for decades with melting permafrost, river erosion and decaying infrastructure. To ...
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News briefsVaude launches new brand campaign for summer 2022
German supplier Vaude focuses on its ecological and social values in a new marketing campaign for summer 2022. The campaign was created by Towa, a digital agency working with Vaude since 2019 on several marketing projects. The Austrian agency created six spots and a brand film for the campaign, talking ...
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News briefsVango launches new U.K. campaign
British outdoor brand Vango has launched a major advertising campaign across the U.K., running until May 12 on various platforms including Sky Adsmart, ITV and several digital media, to showcase the brand’s camping heritage and inspire new and existing Vango customers to embrace the world of camping. The brand has ...
