All Marketing articles – Page 18
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ArticleE-bike start-up Angell launches communication across U.K. and Europe
Angell, a French brand founded in 2018 that claims to make the world’s lightest electric bike (<16kg), has appointed the London office of Purple PR to handle all communications in the U.K. and Europe. Purple will oversee launches, influencers, events and partnerships throughout these markets. Source: Angell Angell ...
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News briefs
SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team
SunGod, a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport. Just a few weeks ago, the young brand ...
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News briefs
Vaude film documentary wins Cannes Corporate Movies & TV Awards (Full Video)
With the film “Eis und Palmen” (Ice & Palms), a documentary about the unusual crossing of the Alps by two friends by bike and ski, German outdoor brand Vaude has convinced the international jury of the Cannes Corporate Movies & TV Awards 2020. The production team received the Silver Dolphin ...
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News briefs
The Petzl Legend Tour Italia explores the origins of Italian sport climbing
The screening of the short docufilms of the Petzl Legend Tour Italia has just begun. It is a real and virtual journey that celebrates the origins of Italian sport climbing in the 1980s through the images of the crags and stories of its protagonists during this golden age. The first ...
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News briefs
Keen named one of the most admired companies in the state of Oregon
U.S. footwear brand Keen has been named one of the most admired companies in the U.S. state of Oregon in 2020 by the Portland Business Journal for the third year in a row. According to the 400 respondents to the annual survey, which was conducted throughout Oregon and southwest Washington ...
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News briefsJack Wolfskin plans to continue Wolftrail hiking trips in 2021
Source: Jack Wolfskin Wolftrail Scotland Jack Wolfskin will continue its Wolftrail campaign in Scotland in the new year, the Covid-19 situation permitting. The campaign first started in Romania last March – at that time, the brand had developed a first, exclusive long-distance hiking trail with its long-term ...
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News briefsX-Technology named most innovative Swiss sporting goods manufacturer
X-Technology Swiss R&D, the Swiss company that owns the X-Bionic, X-Socks and Apani brands, has been named “Best In Class” by the Swiss Institute for Quality Testing (SIQT). The independent institute conducted a detailed study from 2017 to 2019 to determine the most innovative companies in Switzerland. To qualify for ...
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News briefsIspo Brandnew winners announced
Source: Messe München ISPO Brandnew 2021 Ispo Brandnew, purportedly the world’s largest start-up competition for the sporting goods industry started by Messe München 20 years ago, will as usual form part of the next – entirely virtual – Ispo Munich trade show, scheduled for Feb. 1-5. Some ...
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News briefs
Continental’s dandelion bike tires win German Sustainability Award
Continental is an award-winner of the 2021 German Sustainability Awards for its Urban Taraxagum bicycle tire, made from dandelion rubber. The product, which won in the Responsible Design category, was selected among 54 finalists for its contribution to the development of an alternative and sustainable supply of raw materials. The ...
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News briefsE.O.F.T. Basecamp Episode 2 showing now
The European Outdoor Film Tour enters the second round of the E.O.F.T. Basecamp on its new digital streaming platform, which was established earlier this year due to the cancellation of the film tour because of the pandemic. As part of this second film series, five outstanding outdoor films will be ...
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News briefsDeuter takes second place at German Sustainability Award for corporate partnerships
Together with the German Federal Ministry for Economic Cooperation and Development (BMZ), exemplary partnerships between companies from the textile industry based in Germany and in developing countries were now honored with the German Sustainability Award Corporate Partnerships 2021. The award is the most prestigious award in Germany and one of ...
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News briefs
Scott Italia delivers snow alerts
Scott Italia has partnered with 3B Meteo on a new service that will enable mountain enthusiasts not to be surprised by the weather. The service consists of a one-minute video forecast that will be broadcast on Scott communication channels, with a focus on snowfalls and snow accumulation. The new service, ...
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News briefs
Ferrino presents its new historical digital archive
Ferrino, the Italian outdoor company celebrating its 150th anniversary this year, has presented Archivio Storico Digitale Ferrino, a new digital archive that allows you to trace the history of the brand. The new digital tool gathers and makes accessible memories and documents from the company’s long-standing history. The company said ...
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News briefs
Bern hires PR agency to increase presence in the U.K.
Bern Helmets from the U.S. state of Massachusetts have appointed Spring PR to increase their presence in the U.K. market and expand their U.K. customer base. Spring PR, located in Malmesbury, Wiltshire, has extensive experience working within the outdoor active lifestyle sector and is currently also working with Leki, Nikwax, ...
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News briefsThe Gocycle GXi is one of Time Magazine’s 100 Best Inventions
Source: Gocycle Gocycle GXi folded Gocycle has announced that its GXi fast-folding e-bike has been named one of Time Magazine’s 100 Best Inventions. The GXi was unveiled in September 2019, and went on sale early this year. E-bike sales are booming but users often have a hard ...
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News briefsPrimaLoft wins Popular Science’s Best of What’s New Award
PrimaLoft received a Best of What’s New Award from the U.S. magazine Popular Science in the Sports & Outdoors category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E. (Produced Using Reduced Emissions), available exclusively in the Patagonia Nano Puff jacket this fall, reduces carbon emissions during the insulation manufacturing process by ...
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News briefsVaude receives New Work Award 2020
Because of its ”value-oriented corporate culture with a focus on trust and self-efficacy,” Vaude now has been awarded the German New Work Award 2020. The outdoor brand convinced both an expert jury and the online community. Due to Covid-19 restrictions, the originally planned award ceremony in Hamburg’s Elbphilharmonie concert hall ...
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News briefs
HeiQ Viroblock wins Swiss Technology Award 2020
HeiQ, a Swiss company founded in 2005 for scientific research, production of specialty materials and branding of ingredients for consumer products, has won the first prize of the Swiss Technology Award 2020 for its antiviral textile technology HeiQ Viroblock. The technology offers durable surface protection against viruses including SARS-CoV-2, sanitization ...
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News briefs
Zeal Optics plants trees for every eyewear product sold
U.S. eyewear brand Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide on zealoptics.com and throughout more than 1,000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, the brand will plant a tree for every sunglass, goggle ...
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News briefsSchöffel calls for solidarity with local retailers
During the current “soft lockdown” in Germany, the family-owned outdoor brand Schöffel has launched a new campaign to support local businesses. With video messages and social media postings, Schöffel is calling for solidarity with stationary retailers. In a commercial, which has been played out via the company’s social media channels ...
