All Marketing articles – Page 22
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News briefsPolartec launches “Family Album” on Instagram
Polartec®, a Milliken & Company brand, has launched its “Family Album.” It is the result of the visual story of those who have worn Polartec clothing on their outdoor adventures over the past three decades. Launched via a dedicated Polartec Instagram channel, @PolartecFamily, the album is intended to serve as ...
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News briefsVF and Redress announce winner of 2021 sustainable design competition
VF Corp. continued its three-year partnership with environmental organization Redress by announcing the winner of the 2021 Redress Design Award, the world’s largest sustainable fashion design competition. Ten finalists from the U.S., U.K., Germany, India and Greater China participated in virtual events held Sept. 1-11. The event included educational challenges ...
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News briefsEvoc Sports expands marketing team
Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...
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News briefs
C.A.M.P. introduces a new logo
Source: C.A.M.P. C.A.M.P., the Italian firm specializing in the manufacturing of technical products for safety in outdoor activities and work at height, has introduced a new logo. The pictogram, defined as “the graphics engine of the rebranding,” was inspired by the mountains at the beginning of the ...
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News briefs
Doghammer’s Cork Collect project wins sustainability award
Doghammer, a start-up from southern Germany, has won the Sustainability Award from the German Institute for Service Quality (DISQ) in the “Supply Chain & Procurement” category with its “Cork Collect” project. The young company wants to create the smallest possible ecological footprint with its fairly produced outdoor shoes and ecological ...
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News briefsTNF promotes Vectiv technology with 360° VR experience
The North Face (TNF) has launched the Power Further VR and 360 Experience, designed to give everyone the opportunity to experience the trails of Mont Blanc despite pandemic restrictions, while also providing more detailed information about the development and functionality of its Vectiv technology. Available in VR and 360°, the ...
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News briefsOberalp Germany with new marketing staff for Salewa and Dynafit
With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...
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News briefsOn opens temporary travel agencies for local recommendations in Berlin and L.A.
On Aug. 26, On will launch the new Cloudaway, a new hybrid outdoor shoe, sustainably produced, ultra-lightweight and flexible, created for the new travel, which On says is all about moving consciously, walking slower, staying longer and being mindfully present. Source: On The new Cloudaway outdoor hybrid shoe ...
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News briefsAlpinist Siegrist receives lifetime achievement award and extends contract with Mammut
Swiss climber and mountaineer Stephan Siegrist, born in 1972, received the “Le Mérite alpin” lifetime achievement award from the renowned Swiss alpine film festival FIFAD. The jury justified the award as follows: “If we were to say that Stephan Siegrist is an outstanding climber, that would not be enough. Whether ...
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News briefs36 products receive a Eurobike Award
After the event had to take a break in 2020 due to the Covid-19 pandemic, the six-member expert jury of the Eurobike Awards 2021 has now selected 36 winners from 246 products submitted from 30 countries for nine categories. The exceptional innovation performance of 7 products was additionally rewarded with ...
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News briefsSRAM Group expands its European marketing team
Source: SRAM Moritz Dittmar SRAM Group’s European marketing department has hired two new employees. On Aug. 1, industry returnee Moritz Dittmar officially succeeded Maximilian Topp as MTB communications coordinator for Northern Europe. Dittmar has several years of experience in the cycling media landscape. Most recently, he worked ...
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News briefsMarkus Dirr heads new marketing and sales unit at Messe München
Source: Messe München Markus Dirr Just in time for the restart of the trade show season, ISPO organizer Messe München has established a new central division, “Product Marketing and Sales.” The newly structured unit is to bring together the marketing and sales competencies of the two disciplines ...
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News briefsOrtovox Safety Academy with new summer dates
With the Safety Academy, Ortovox offers an extensive range of clinics on alpine climbing in the Alpine region in cooperation with its partner mountain schools. From July to October, courses are offered at various locations with a focus on Germany, Austria and Switzerland, but also in Italy and France, which ...
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News briefs
New global campaign: Oakley wants you to be who you are
Eyewear brand Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars including Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes and is narrated by chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...
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News briefs
ENOS initiates Outdoor Sports Inclusion Award
In partnership with the EOG and the It’s Great Out There Coalition, the European Network of Outdoor Sports (ENOS) is organizing a new award series to promote greater participation in the outdoors by under-represented groups, including those with disabilities. The new Outdoor Sports Inclusion Award will recognize the brands developing ...
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News briefsMammut receives new German sustainability award
Mammut’s circular economy project “Close The Loop” is awarded the “German Prize for Sustainability Projects 2021“ in the “Process - Recycling” category. Within the project, the Swiss outdoor company, in cooperation with Protect our Winters Switzerland (POW), is collecting discarded climbing ropes that are recycled and given a new life ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz Bike, surfwear and accessories company ION, part of Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz has a master’s degree in sports management and worked for six years as a ...
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News briefs
Bergzeit's bonus program cooperates with climbing app Vertical Life
With the launch of its “Bergzeit Club” bonus program, the German multichannel retailer has stepped up its commitment to customer relationship management. Now Bergzeit is bringing a new partner on board with the climbing app Vertical Life, which offers valuable benefits for club members by allowing them to collect points ...
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News briefs
Afydad extends member base to tourism and marketing
The Spanish Association of Sporting Goods Manufacturers and Distributors (Afydad) is expanding its member base to sports marketing and tourism agencies, in addition to the retail sector. The trade body is also creating ten working groups that will focus on digital transformation, fitness, equipment and e-sports, outdoor, padel, internationalization, mobility ...
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News briefsSaucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers. The €335k campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
