All Marketing articles – Page 26
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News briefsFrench Outdoor Awards 2022 enter last judging round
The French Outdoor Awards 2022, organized by the Outdoor Sports Valley (OSV) trade association, have entered their final stage: After the judgment of 18 products in June and September, twelve more aspirants are now undergoing the scrutiny of the testers. The candidates are: The smart glasses AR-1 by Altitude Eyewear, ...
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News briefsGerman companies change brand claims to encourage vaccination
Berlin-based agency Antoni, the European lead agency for Mercedes-Benz’s automotive division, has called on more than 150 major German companies and brands to simultaneously change their well-known (and mostly sacred) brand claims on Dec. 7 to encourage the German population to vaccinate against Covid-19. The country is currently in the ...
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News briefsDeuter and manufacturer Vina Duke win sustainability award for global partnership
The fourth edition of the Global Business Partnerships Award (part of the German Sustainability Awards) went to German brand Deuter and its Vietnamese partner company Vina Duke. The jury honored the 30-year old corporate partnership between the two companies as outstanding in the industry. Based in Ho Chi Minh City, ...
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News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
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News briefsTenson supports Adventure Travel Trade Association
Swedish outdoor brand Tenson has entered into a two-year partnership with the global Adventure Travel Trade Association (ATTA) to support the industry summit Adventure Elevate 2022 on May 3-5 in Eugene, Oregon, USA, and the Adventure Travel World Summit 2022 on October 3-6 in Lugano, Switzerland, where the best and ...
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News briefsSave and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefsPatagonia receives environmental sustainability award from Council of Fashion Designers of America
The first environmental sustainability award ever given out by the Council of Fashion Designers of America (CFDA) went to Patagonia. In an award ceremony held in New York, the outdoor brand was recognized for its commitment to reducing the environmental impact of consumption, conducting awareness campaigns and reducing waste. Carolyn ...
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News briefsBuff supports charitable organizations and sustainability, celebrates 30th anniversary
Buff is increasing its financial support for Protect Our Winters (POW) to more than $50,000 per year while launching a new product collection that “recognizes the important work and culture” of the non-profit organization founded in 2007 by professional snowboarder Jeremy Jones. In addition, the Spanish brand, which celebrates its ...
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ArticlePolartec Apex Award winners 2021 range from startups to global giants
The Milliken & Company brand Polartec has just announced the winners of its 2021 Apex Design Awards for creative use of the company’s fabrics and design. Every year, a panel of expert judges selects the most outstanding products made with Polartec fabric technologies. The list of winning products represents the ...
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News briefsEY honors von Dewitz with Entrepreneur of the Year Award
EY Germany, part of the globally active audit and advisory group Ernst & Young Global Limited (EYG), has awarded Antje von Dewitz, CEO of German brand Vaude, with the EY Entrepreneur of the Year Award. The award was given out for the 25th time to the best owner-managed medium-sized companies ...
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News briefsPatagonia continues to boycott Facebook advertising
You may recall that in June 2020, Patagonia joined other companies and retailers in shutting down all paid advertising on Facebook due to alleged hate speech and misinformation about civil rights issues, democracy and climate action. Patagonia’s boycott continues 16 months later, and while the company acknowledges that the decision ...
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ArticleHoka becomes Premier Footwear and Apparel Partner of new UTMB World Series
The UTMB World Series and Hoka, a division of Deckers Brands, have announced a multi-year partnership. Hoka is the first global Premier Partner of a new world circuit in trail running, which debuts in 2022: In May 2021, UTMB Group and The Ironman Group had partnered to create the UTMB ...
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News briefs„She is Outdoors“ gear awards application for winter product closing soon
Innovative outdoor products are being sought for the second edition of the #sheisoutdoors gear awards – the first winter version of the awards given to designated women’s gear. The jury will judge the products in seven categories: outdoor professionals and expedition, camping, hardware, footwear, apparel, snow sports and girls, with ...
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News briefsPrimaLoft receives Derryck Draper Award for innovation
PrimaLoft® has received the Derryck Draper Award from the OWPG (Outdoor Writers and Photographers Guild) for its innovative and sustainable manufacturing process. The judges highlighted PrimaLoft® P.U.R.E.™ manufacturing technology, which reduces CO2 emissions by up to 70 percent during the production process. The award, named in memory ...
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News briefsCanada Goose’s Basecamp community is first to buy the brand’s new footwear
Canada Goose announced a pre-sale for its first footwear collection available only to members of Basecamp, the brand’s (free) community platform. On Basecamp, fans are the first to hear about company announcements and product launches, including new collections and limited editions, plus they get exclusive access to experiences such as ...
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News briefsNorrøna signs Chris Davenport
Norwegian brand Norrøna has signed two-time world champion extreme skier and ski mountaineering pioneer Chris Davenport as the newest member of its mountain athletes team. Davenport is widely regarded as one of the best big-mountain skiers in the world. Among his ski mountaineering accomplishments, Davenport became the first person to ...
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News briefs
Montane with new country manager and PR agency for the U.S.
British outdoor apparel brand Montane has announced a new brand initiative for the U.S. market. Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of country manager for the U.S., overseeing all wholesale, professional and direct sales for Montane’s apparel and gear collection. Downing will work ...
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ArticleRevised ISPO Awards with four judging dates per year
ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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News briefsRose Bikes receives Forum Award
This year Rose Bikes receives the renowned Forum Award of the industry magazine Textilwirtschaft in the „Brand“ category. The award is given for entrepreneurial or personal achievements that have a lasting formative influence on developments in the fashion business. “I am incredibly proud of this award,” said Marcus Diekmann, managing ...
