All Marketing articles – Page 26
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News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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News briefsDecathlon Spain receives Bike Territory seal for promotion of cycling
On Sep. 9, the Spanish Royal Cycling Federation (RFEC) – part of the Ministry of Transport, Mobility and Urban Agenda – bestowed its Bike Territory seal on Decathlon Spain, according to Diffusion Sport. Decathlon is the first company to receive the seal, which recognizes the promotion of cycling, to customers ...
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OpinionSponsorship: Perhaps this is how it can be most effective?
Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success. He also illustrates that doing the right thing can be all that matters.
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News briefsJack Wolfskin with new nature conservancy campaign
For the German outdoor brand Jack Wolfskin, the 2022 fall and winter seasons begin with a mission to return people, places and animals to their roots and an intact environment. Inspired by the founding story of Jack Wolfskin, which unfolded around a campfire in the Canadian wilderness in the early ...
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News briefsZwift partners with UCI Cycling World Championships
Zwift, the online fitness platform for cyclists, has been appointed as the official virtual fitness platform for the inaugural UCI Cycling World Championships in 2023. The event will take place from 3 to 13 August 2023 in venues and locations in Glasgow and across Scotland. The organizers expect more than ...
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News briefsHerschel premiers mentorship project Bank of Creativity
To supply creative minds with resources, supplies and mentorship along their way, Herschel Supply has installed the “Bank of Creativity.” In the former Brooklyn Bank in Brooklyn, New York, established creatives Olivia Rose, Danny Cole and Sophia Wilson provided individual mentorship to 18 up-and-coming creators intending to help them elevate ...
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News briefsRouvy starts the virtual La Vuelta parallel to the real race
The 77th edition of La Vuelta, Spain’s most important cycling race and one of the most important worldwide, started on Aug. 19 from Utrecht, Netherlands. On the same day, Rouvy launched the immersive, digital version of the race. La Vuelta Virtual, available for anyone from home, allows community racers to ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefs
Ranra wins Zalando's Sustainability Award
Zalando has announced Ranra as the winner of its fourth Zalando Sustainability Award in partnership with Copenhagen Fashion Week, the largest fashion week in the Nordic region held biannually in January/February and August. The award, which was introduced in February 2021, recognizes strategies that contribute to a more sustainable industry ...
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News briefsHoka launches UTMB augmented reality experience
Ahead of the 2022 Ultra Trail du Mont-Blanc (UTMB) in Chamonix (Aug. 26), Hoka has launched an interactive AR experience to immerse supporters in the magic race moments of Mont Blanc. Designed by AR specialist agency Green Room, the series of on-site 360° interviews and location captures ...
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News briefsRab and Lowe Alpine launch B2B platform for retailers
Rab and Lowe Alpine (both owned by Equip Outdoor Technologies Ltd.) have launched the Equip B2B Hub. The global B2B online portal bundles all retailer-relevant apps and services for day-to-day operations and strategic planning of orders. The services include: order management via Elastic access to the latest marketing and ...
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News briefsBuff sponsors East African cycling team Amani
Buff has announced a new partnership agreement with the pro cycling team Amani to become their official sponsor of head and neck products, both for cycling and for day-to-day use.
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News briefsStephan Siegrist signs new contract with X-Bionic
Source: X-Bionic Stephan Siegrist The Swiss brand X-Bionic and Stephan Siegrist, mountain guide and one of the world’s most renowned alpinists, have signed a “multi-year” contract – Siegrist is going to be an official brand ambassador for X-Bionic, which comes as a surprise after, in 2021, the ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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ArticleBergans named circular company of the year in Norway
Bergans was named “Circular Company of the Year” at Den Store Sirkulærkonferansen (Great Circular Conference) in Oslo on June 7. The annual conference, organized by Cnytt.no, the Norwegian Center for Circular Economy and Circular Norway, is a place where companies, industry, organizations and policymakers come together to present and discuss ...
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News briefs
UTMB World Series has three new official suppliers
UTMB Group and The Ironman Group have announced three new official suppliers for the UTMB World Series. Buff, Compressport and Camelbak are now on board as official suppliers of the series. They are joining series partners Hoka, Dacia and Wahoo. Buff has become the official head and neckwear supplier to ...
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News briefsAll 14 candidates for French Outdoor Awards are on display at OutDoor by ISPO
The French Outdoor Awards for the 22/23 seasons, organized by Outdoor Sports Valley (OSV), kick off with a product exhibition at the upcoming OutDoor by ISPO. All 14 candidates for the following awards round, which will be ending with an award ceremony in January 2023, are on display at the ...
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News briefsUnifi announces recipients of Repreve Sustainability Awards
Nike and Target both reached the milestone of transforming more than 2 billion recycled plastic bottles through the use of Repreve fiber this year. Polartec, Walmart and Texhong Textile Group transformed more than 1 billion bottles each. This year’s recipients of Unifi’s Repreve Champions of Sustainability awards helped turn a ...
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News briefs
World’s Sports Group launches World’s Cycling marketplace
With the new platform World’s Cycling, the World’s Sports Group wants to help athletes to find and apply for cycling events all over the globe and also provide support for event organizers to find new participants. The World’s Cycling platform aims to become the go-to platform for bike competitions and ...
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News briefsNew “Eurobike Innovators’ Prize” seeks the most innovative projects
As part of the location premiere of the show at Messe Frankfurt from July 13-17, 2022, Eurobike will be presenting a new award recognizing the most innovative products, services and ideas from the cycling and future mobility industry. Companies can submit their projects until June 6. The Eurobike Innovators’ Prize ...
