All Marketing articles – Page 23
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News briefsSchöffel strengthens presence in digital and brick-and-mortar retail
In order to support its retail partners and strengthen its presence in the outdoor and bike sector both digitally and stationary, Schöffel is specifically expanding its sales and marketing teams. Carolin Schöttle joins the brand’s digital sales team with immediate effect. The new key account manager digital sales will support ...
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News briefs
Lenzing receives two awards
Lenzing received an award in the business competition Austria’s Leading Companies, which is organized by PwC Austria, the daily newspaper Die Presse and KSV1870, a credit protection company and business platform. The award recognizes the country’s most successful companies. Lenzing won the first prize in the “Climate protection” category. In ...
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ArticleSasta wins Scandinavian Outdoor Award for plus size jacket
In an online ceremony hosted by the Scandinavian Outdoor Group (SOG), two Finnish companies were among the six winners of the Scandinavian Outdoor Awards for Spring/Summer 2022: Sasta (based in Nurmes) and Halti (headquartered in Vantaa, Lapland). Source: Sasta / SOA Sasta Mella Jacket The Overall ...
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News briefsZwift is the presenting partner of the new women’s Tour de France
The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift, is scheduled to take place from July ...
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News briefsBergfreunde.de launches new branding campaign
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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News briefs
Giro with marketing hires and promotions
California-based Giro Sport Design, part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications, the company’s PR agency. During his 11-year tenure at True, he ...
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News briefsColumbia Sportswear supports Mike Horn
Source: Columbia Mike Horn Columbia Sportswear has announced a new sponsorship deal with Mike Horn, the South African-born Swiss professional explorer. Born in 1966, Horn is considered one of the world’s greatest modern-day adventurer-explorers. Among his multiple accomplishments, he has circled the world twice, once on the ...
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News briefs
Liv Cycling introduces global ambassador program
Liv Cycling has launched its Liv Global Ambassador program and signed Anita Naidu, the professional mountain biker and coach, as its new ambassador. The program recognizes women and programs in the cycling community who advocate for making cycling more inclusive. Besides her athletic accomplishments, Naidu is known internationally for her ...
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News briefsChanges in Canyon Bicycles’ communications team
After four and a half years as global communications manager at Canyon Bicycles GmbH, Thorsten Lewandowski will officially leave the German D2C provider at the end of June, but is currently already on residual leave. Lewandowski will, however, remain with the industry. We expect more information in July. Prior to ...
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News briefs
Rewoolution celebrates diversity and inclusion in new campaign
Rewoolution, the Italian merino activewear brand of Reda Group, has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat, a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and outdoor enthusiasts wearing Rewoolution garments ...
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News briefsLycra with new circularity advertising campaign
Source: The Lycra Company Sustainability Campaign print ad The Lycra Company is launching a new print and online advertising campaign, “Keep in the loop with Lycra,” aimed at driving the conversation about circular economy in textiles. The campaign is an invitation to customers and industry professionals to ...
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News briefsCraft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan. According to Outdoor Sportswire, the multi-year agreements also name Craft as a sponsor of the ...
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News briefsMediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”
German advertising agency Mediaplus, part of the Serviceplan Group, is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day, the agency launched the “World’s First Carbon ...
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News briefs
Banff Italia presents the 9th edition of the Banff Centre Mountain Film Festival
Banff Italia has announced the calendar and cities for the 9th edition of the Banff Centre Mountain Film Festival, the event dedicated to films that celebrate outdoor spaces and nature. In Italy, the screenings of the 11 films of this year’s edition will debut on June 14 in Milan, followed ...
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News briefsHoka One One with new marketing executives
Source: Hoka One One Norma Delaney Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting, which she has been running for about three and a half years. Prior to that, she had ...
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News briefsHyosung strengthens marketing teams in Europe and U.S.
Hyosung, a Seoul-based textile solutions provider, has appointed Claire O’Neill and Julia Nam as European and U.S. marketing managers, respectively. Source: Hyosung Claire O’Neill O’Neill, based in the U.K., has extensive experience in intimate apparel, swimwear and global textile markets. She joins Hyosung from The Lycra Company, ...
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News briefs
Garmin presents a children’s book based on its Women of Adventure series
Source: Garmin Garmin International has introduced “Women of Adventure: Being Brave in a Big World,” a children’s book featuring six true stories of sport and passion from the brand’s Women of Adventure watch series. The book, written and illustrated by Garmin associates, is meant to encourage kids ...
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News briefs
Alé and Union Européenne de Cyclisme extend their partnership
Alé and Union Européenne de Cyclisme (UEC), one of the five confederations of the Union Cycliste Internationale (UCI), have renewed their partnership until 2024. The UEC is the organizer of the European Cycling Championships in different disciplines: road cycling, mountain bike, BMX, track, cyclo-cross and indoor cycling. As a UEC ...
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News briefsSara Molnar is Sweden’s sports industry Businesswoman of the Year
Source: Peak Performance Sara Molnar Sara Molnar, CEO of Peak Performance, has been named Businesswoman of the Year 2020 in the Swedish sports industry by Svenskt Sportsforum. The women’s network Divas, run by Svenskt Sportsforum, aims to bring more women to the top of the sports industry. ...
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News briefsFirst exclusive womens’ outdoor products award #sheisoutdoors to launch this summer
Presented for the first time this summer, the #sheisoutdoors award aims to recognize innovative, technologically advanced, highly functional outdoor clothing designed for women. Registration closes on May 25. To date, brands like Deuter, The North Face, Norrøna, Pyua, Fjällräven, Osprey, Gregory, Bergans, Altra, On, Wechsel, Asolo, La Munt and Lowa ...
