All Marketing articles – Page 2
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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News briefsVibram reinvigorates Five Fingers with new global campaign
Italian company Vibram is revitalizing its Five Fingers category by launching a global digital campaign that kicks off with a “move freely” video. The film takes viewers on a journey of historical discovery: Through footprints discovered in various environments, a researcher tracks the habits and movements of the owners. The ...
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News briefsOn Athletics Club Europe promotes young running talent
Complementing the On Athletics Club (OAC) launched in 2020 with eleven international runners under the leadership of Dathan Ritzenhein, the Swiss footwear brand On has now brought a European counterpart of the program to life: OAC Europe. Focussing on young athletes between the ages of 19 and 23, the program ...
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News briefsWomen’s Gear Award revises product submission criteria for 2022, excludes PFAS chemicals
As the Netherlands and Germany, with support from Norway, Denmark and Sweden are preparing a restriction proposal to cover a wide range of PFAS (per- and polyfluoroalkyl substances) uses starting this summer, the Women’s Gear Award #sheisoutdoors will only accept submissions for its next round of awards (with entries closing ...
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefsApplication deadline for SheIsOutdoors starts on April 1
From April 1, brands can apply for the next edition of the SheIsOutdoors Award. The deadline for submissions is May 6, 2022. The award is divided into the categories Outdoor Professionals and Expedition, Camping, Hardware, Footwear, Apparel, Snowsports and Girls. The Bike and Urban Outdoor categories are ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
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News briefsLa Sportiva’s CEO Lorenzo Delladio is Entrepreneur of the Year
Lorenzo Delladio, CEO and chairman of La Sportiva, was named “Entrepreneur of the Year” by EY (Ernst & Young Global) as one of 11 Italian small and medium-sized business leaders from different industries. According to the jury, the honorees “created value and contributed to the growth of the economy with ...
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News briefsKeen receives award for PFC-free Detox the Planet initiative
U.S. publication Good Housekeeping has honored Portland, Oregon-based brand Keen with the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative, launched in 2014, which aims to ensure the brand completely eliminates perfluorochemicals (PFCs) and per- and polyfluoroalkyl substances (PFAS) from its footwear. These so-called “eternal chemicals” ...
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News briefsVibram’s “Repair if you care” campaign continues
Vibram’s “Repair if you care” campaign, which focuses on the concept of reuse and repair as a sustainable approach, is entering a second round. The company, for which repair has played a central role for the past 80 years, underlines in it once again the importance of reprocessing shoes and ...
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News briefsVaude’s Antje von Dewitz receives German role model award
Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven company, which includes a long-term program for inclusion and ...
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News briefsRab and Kendal Mountain Festival announce “The Mountain People Film Grant”
Rab (owned by Equip Outdoor Technologies Ltd.) will be awarding “The Mountain People Film Grant” at this year’s Kendal Mountain Festival, which will run from Nov. 18 to 21. Equip brands Rab and Lowe Alpine have been long-standing partners of the festival, and the grant is part of their support ...
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News briefs
Hunter launches first marketing campaign under Paolo Porta’s leadership
Hunter has unveiled “For the World Outside,” its first marketing campaign under the leadership of chief executive Paolo Porta, who joined the company in March. The new seasonal campaign of the British heritage boot brand features images by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a ...
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News briefsJack Wolfskin’s #gobackpack campaign continues
On July 1, the #gobackpack campaign of German outdoor supplier Jack Wolfskin, launched internationally in 2017, enters its fourth round. Five protagonists will take off one after the other on their journey with the #gobackpack van known from last year’s campaign or their own vehicle, experiencing new adventures and mastering ...
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