Marketing – Page 9
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News briefsDonation record at Dynafit’s Snow Leopard Day
Dynafit recapped its International Snow Leopard Day 2022, which took place over the weekend of March 5-6, 2022. Thanks to the 2,031,686 meters of altitude covered by the participants and the sale of the exclusive Snow Leopard Day Limited collection, a total of €32,000 was raised, which Dynafit will donate ...
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News briefsKilian Jornet joins Coros Athletes Team
Source: Coros Kilian Jornet After Kilian Jornet had already announced in December 2021 that he would leave his long-time sponsor Salomon for new projects, it has now been revealed that the Catalan sky, trail and long-distance runner and ski mountaineer has also terminated his contract with another ...
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News briefsGarmont goes live with new multi-lingual website and consumer activations
Italian footwear specialist Garmont International is going live with a new website on March 4, 2022. For the first time, the company offers multi-lingual, comprehensive information on both the company and product in five languages (Italian, Englisch, French, German and Spanish) and has added consumer-facing activations like a blog and ...
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News briefsMarmot revives its research team with blog and enhanced marketing
More than 50 years after the first steps were taken towards what would later be the Marmot brand, the U.S. company is bringing its product research, development and testing to the marketing forefront. In a company statement, Marmot announced the revival of its “Marmot Research Team” program with a new ...
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News briefsNemo launches consumer-facing Adventure Resources edutainment portal
U.S. brand Nemo has created a new platform within its website to interact and educate consumers in an inclusive manner and reduce barriers to accessing outdoor activities. The ”Adventure Resources” landing page launch is coordinated with the premiere of Nemo’s new website and an internal, business-guiding “Impact Compass”. Its resources ...
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News briefsVibram expands athlete teams in U.S. and Europe
With the aim to build up deeper relationships with local sports communities and get insights on specific equipment needs, sole specialist Vibram has expanded both its European and U.S. athletes teams. Most of the new entries are U.S. runners: Meredith Edwards, Amber Febbraro, Alyssa Clark, Abby Jahn and Corbyn Jahn. ...
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News briefsEquip Outdoor intensifies partnership with Outward Bound Trust
Equip Outdoor Technologies Ltd, owner of outdoor brands Rab and Lowe Alpine, has prolonged its partnership with education charity The Outward Bound Trust for another two years. As part of the new agreement, Rab and Lowe Alpine will support the David Nieper Academy in Alfreton, Derbyshire (where Equip’s headquarters are ...
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News briefsNew DITF carbon production technology gets awarded
The German Institutes of Textile and Fiber Research Denkendorf (DITF) was awarded for its HighPerCellCarbon fibers made from wood in a novel and sustainable process. The technology involves the wet spinning of cellulose fibers using ionic liquids as direct solvents. No waste gases or toxic by-products are produced during the ...
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News briefsTimberland’s yellow icon boot heads into the metaverse
Timberland, a VF Corp. brand, has entered the Metaverse with a digital gaming experience called “TimbsTrails.” “TimbsTrails provides a unique and fun platform to celebrate the footwear innovations and cultural moments that have shaped our past, and to explore our collective journey into the future,” said Chris McGrath, VP of ...
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News briefsWinners of OR’s fourth annual Innovation Awards
The winners of the fourth Outdoor Retailer Innovation Awards were announced Jan. 27, 2022, during the OR Snow Show in Denver, Colorado. Eddie Bauer’s new BC Flyline Jacket and Bib, developed in close collaboration with alpine sit-skier Trevor Kennison to meet the needs of adaptive skiers, were named Product of ...
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News briefsPolartec launches “Outdoors are for Everyone” campaign on diversity
Polartec kicks off the new year with a new digital campaign, “Outdoors are for Everyone,” showcasing the diversity of nature and outdoor enthusiasts. The fabric specialist has created a separate web page for the project. The central element of the campaign is a two-minute video scored by Grammy Award nominees ...
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News briefsThe winners of the French Outdoor Awards 2022
Source: OSV Gignoux Mountain, winner of the FOA Innovation Award 2022 The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to ...
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News briefsBode Miller becomes Scarpa brand ambassador
Scarpa announced that U.S. ski star Bode Miller is the new ambassador for the Italian footwear brand. Miller won four World Championship titles in four different disciplines (combined and GS 2003, super-G and downhill 2005) and six medals at the Winter Olympics – silver twice (GS and combined) in Salt ...
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News briefsTeijin launches new Future Navigation website
Japanese fiber and fabrics specialist Teijin has launched an interactive website named Future Navigation to interact with individuals and groups interested in discovering and discussing solutions that address social issues in the modern world. The project is connected to the 100th anniversary of the company in 2018 when the first ...
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News briefsFrench Outdoor Awards 2022 enter last judging round
The French Outdoor Awards 2022, organized by the Outdoor Sports Valley (OSV) trade association, have entered their final stage: After the judgment of 18 products in June and September, twelve more aspirants are now undergoing the scrutiny of the testers. The candidates are: The smart glasses AR-1 by Altitude Eyewear, ...
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News briefsGerman companies change brand claims to encourage vaccination
Berlin-based agency Antoni, the European lead agency for Mercedes-Benz’s automotive division, has called on more than 150 major German companies and brands to simultaneously change their well-known (and mostly sacred) brand claims on Dec. 7 to encourage the German population to vaccinate against Covid-19. The country is currently in the ...
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News briefsDeuter and manufacturer Vina Duke win sustainability award for global partnership
The fourth edition of the Global Business Partnerships Award (part of the German Sustainability Awards) went to German brand Deuter and its Vietnamese partner company Vina Duke. The jury honored the 30-year old corporate partnership between the two companies as outstanding in the industry. Based in Ho Chi Minh City, ...
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News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
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News briefsTenson supports Adventure Travel Trade Association
Swedish outdoor brand Tenson has entered into a two-year partnership with the global Adventure Travel Trade Association (ATTA) to support the industry summit Adventure Elevate 2022 on May 3-5 in Eugene, Oregon, USA, and the Adventure Travel World Summit 2022 on October 3-6 in Lugano, Switzerland, where the best and ...
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News briefsSave and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
