All Nike articles – Page 2
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ArticleNike under suspicion of greenwashing in German media for destroying new footwear
In a broad investigative joint journalistic effort, several German media have chased down returned Nike footwear (used and new) that had been tagged with GPS trackers and went into a recycling plant in Herenthout, Belgium, to be destroyed and recycled into the “Grind” material that Nike uses for gym floors, ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsNike and Newlight explore the use of carbon negative material
Nike and California-based Newlight Technologies have announced a partnership to utilize AirCarbon, an energy-storing material, as part of Nike’s plans to accelerate carbon emissions reductions within its supply chain and manufacturing. According to Nike’s most recent press release, materials account for 70 percent of the brand’s carbon footprint. To produce ...
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ArticlePurchase decisions: YouGov study sees animal welfare topics on the rise
According to a new study initiated by animal welfare organization Four Paws and executed by YouGov, there is a significant increase in awareness and sensibility among consumers worldwide regarding the use of animal products for fashion since the outbreak of the Covid-19 pandemic. There is a measurable ...
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ArticleWearables boom and players fight for market share
In a webinar hosted by the European Outdoor Group (EOG) in March, U.K.-based Futuresource Consulting reported that the overall consumer electronics market was trending downward in 2020, with Covid-19 putting pressure on supply, distribution, retail and demand. However, while some wearable categories such as smartwatches for children struggled, established devices ...
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News briefsColumbia pushes digitalization and omnichannel with new chief digital information officer
Columbia Sportswear has named former Nike executive Skip Potter executive vice president, chief digital information officer, effective April 1. In this newly created position, Potter will be responsible for advancing the Portland, Oregon-based company’s digital capabilities as well as omnichannel and supply chain potential across the enterprise, which includes the ...
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News briefsColumbia hires new senior VP for U.S. sales from Nike
Columbia Sportswear has named Tim Sheerin senior vice president of U.S. sales for the Columbia brand. Before joining Columbia, Sheerin spent twenty years in various senior sales and strategy positions at Nike. In his most recent role as VP, North American sales, he led Nike’s wholesale business for the Nike ...
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ArticleAnalysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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ArticleWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years. In its annual Future Consumer white paper, the trend forecasting company ...
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ArticleCorona infecting the sports and outdoor industries
On Dec. 31, 2019, the World Health Organization (WHO) country office in China was informed of a cluster of patients with pneumonia of unknown cause in Wuhan, a city of 19 million people in the Hubei Province of China. Since then, we have been witnessing the spread of the coronavirus, ...
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