Polar Bottle said it will donate the $2,684.76 in revenues from online sales of its limited edition Pride bottle to a Pulse Nightclub victims fund. The limited edition bottle, a version of the company's 24oz Sport emblazoned with a rainbow graphic, was originally meant to celebrate the start of Pride Month while showing, for the first time publicly, the company's solidarity with the LGBT community. After the mass shooting at the Pulse Nightclub in Orlando on the morning of June 12, which killed 49 people, Polar Bottle decided to donate all bottle sales to the victims and their families through a fund set up by Equality Florida, an LGBT civil rights group.