Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
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Scarpa renews its support to the Giro d’Italia, with an eye on sustainability
Scarpa will be an official supplier of the Giro d’Italia for the second consecutive year. The 2021 edition of the iconic bicycle race, organized for the first time in 1909, will start on Saturday, May 8 in Turin. Scarpa will provide the event’s staff with a limited edition ...
News briefsHeimplanet collaborates with U.S. electric car manufacturer
California-based Alpha Motor Corporation has just announced a collaboration with German tent brand Heimplanet to jointly develop mobility solutions based on a shared vision of a new culture of mobility - „mobility that resonates with people across generations through fun, modern, and sustainable solutions.” The collaboration is expected ...
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Mips with redesigned, consumer-centric brand website
Mips , the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes far beyond simple cosmetic changes, with language and design focused on maximizing consumer benefits. ...
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Oakley introduces Kato sport performance sunglasses
Oakley is launching the new Kato series, a range of frameless performance sunglasses designed to deliver an expanded field of vision, enhanced impact protection and a customized fit. Kato eyewear was first spotted at La Vuelta in Spain in autumn 2020, worn by Oakley-sponsored athletes Chris Froome ...
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HeiQ introduces antiviral textile mask with copper coating
Swiss company HeiQ is launching a new face mask that it says destroys 100 percent of tested viruses and bacteria within minutes of contact with the textile material. The patented HeiQ MetalliQ mask consists of a fabric coated with a pure copper coating. Behind the technology, in ...
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Huski Wear becomes clothing partner of Team Sweden Alpine
Huski Wear , a new Swedish skiwear brand, will replace Norwegian brand Helly Hansen as the apparel partner of Team Sweden Alpine , the Swedish alpine ski team, starting July 1. As part of the partnership, Huski Wear has committed to supporting the development of skiing among Swedish youth. ...
