Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
18 September 2012
Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
22 July 2025 14:54 By Wolfgang Greiner
The sports app and the nonprofit partner are backing five young women to help close the gap between junior and elite mountain biking.
15 July 2025 09:22 By Wolfgang Greiner
The British outdoor brand names a new global marketing executive as it accelerates expansion across international markets.
14 July 2025 14:31 By Wolfgang Greiner
The Swiss outdoor apparel brand forms alliances with Ferienregion Lenzerheide and Engadin Tourismus to deepen market presence and connect with local outdoor communities.
22 July 2025 15:09 By Wolfgang Greiner
The German outdoor brand unveils first bike backpack made with zero‑CO₂ polyamide from sustainable feedstocks.
22 July 2025 06:37 By Wolfgang Greiner
EcoFuego has unveiled a clean-burning fire pit that runs on natural wax instead of wood or gas.
22 July 2025 06:30 By Wolfgang Greiner
The Italian bike brand and the German snowboard label team up for a limited-edition collection celebrating outdoor adventure and creative freedom.
The Outdoor Industry Compass is the leading international business publication on the outdoor market in Europe, focusing on brands, manufacturers, retailers and suppliers. We provide critical market information and analysis to make better informed decisions in a fast changing market environment.
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Association of Magazine Publishers in Bavaria
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International Media Partner of European Outdoor Group
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