Atair, a German manufacturer of socks based in Steinfurt, has acquired the license to manufacture and market socks for Völkl. The first collection will include 13 models for skiing, running and hiking as well as other sports activities. The product offer will be expanded in the future to the broader outdoor, cycling and football segments. Created in 1986, Atair is a specialist in seamless and knitted socks. Atair also has the sock license for the Tom Tailor, Bugatti and Camel Active brands. With the new Völkl license, the company is entering the market for sports socks.
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