Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate in the Tour de France race. The company also onboarded Jakob Fuglsang, a Danish professional cycler with the Astana team and 26 victories on the professional circuit. In the same announcement, Bollé said that it has agreed on a new 3-year partnership with Haute Route, a Swiss-based organizer of mass amateur events and races, both on the roads and online.