Ferrino, the Italian outdoor company celebrating its 150th anniversary this year, has presented Archivio Storico Digitale Ferrino, a new digital archive that allows you to trace the history of the brand. The new digital tool gathers and makes accessible memories and documents from the company’s long-standing history. The company said that it is the first outdoor brand in Italy to have created a historical digital archive that also provides the history of mountaineering and outdoor activities in general. The archive has been developed by Ferrino in partnership with Promemoria, an Italian company specializing in retrieving, conserving and enhancing the historical heritage of corporations and other institutions.
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