GoPro has launched a new line of lifestyle gear that is available worldwide exclusively on GoPro.com. The all-new lifestyle gear lineup melds GoPro’s signature design and versatility across a functional line of bags, backpacks and cases, clothing and other goods, such as floating sunglasses and water bottles. First up in the lifestyle lineup is a series of bags that range from everyday carriers to duffels for longer trips. Apparel and other accessories will be available for purchase on Aug. 19.
To celebrate the product launch while raising money for charity, GoPro is hosting its first virtual charitable event called #GoProLiveIt. Between Friday, July 31, and Sunday, Aug. 2, participants can take part in eight social-distancing activity categories with free events led virtually by GoPro athletes, advocates and ambassadors. Participants have the chance to win one of the new GoPro lifestyle gear items. For every social post tagged with #GoProLiveIt between July 31 and Aug. 2, GoPro will donate $1 to be shared across three U.S. charities: Girl Trek, Sea Trees and Challenged Athletes Foundation.