Jack Wolfskin will continue its Wolftrail campaign in Scotland in the new year, the Covid-19 situation permitting. The campaign first started in Romania last March – at that time, the brand had developed a first, exclusive long-distance hiking trail with its long-term partners ASI Reisen and Foundation Conservation Carpathia. Because of the pandemic, the focus of the campaign quickly shifted to hiking one’s own backyards throughout the summer of 2020. Together with ASI from Innsbruck, the outdoor brand is now attempting to offer a post-Corona, multi-day hiking experience through the remote and wild landscape of the Scottish Highlands. The new Wolftrail leads through the Scottish Alladale Wilderness Reserve, which is actively committed to the protection of forests and wolves. Prior to the launch of the campaign, five influencers, including the well-known disabled mountaineer Tom Belz, have already hiked the trail together with a guide and since been reporting about it on their social media channels.
The Wolftrail routes can be downloaded directly to the smartphone via the app of Jack Wolfskin’s partner Komoot. Interested hikers can already book the 6-day hiking tour with ASI. The prices start at €1,475 per person, depending upon accommodation class. The campaign is accompanied by a Wolftrail apparel collection, and Jack Wolfskin is also giving away 5x2 Wolftrail trips in a raffle next spring.