The German outdoor specialist Jack Wolfskin has launched the “Wolftrail”, the brand’s first exclusive long-distance hiking trail. Together with experienced partners, the six-day trip will be realized in the primeval forests of the Romanian Carpathians.
Melody Harris-Jensbach, CEO of Jack Wolfskin, explained her company’s move into the adventure travel business with the fact that “the need to be out in nature, to discover new things, to get to know foreign cultures, combined with ever more individual travel concepts, has increased greatly”. A separate trail far away from classic travel tours stands for the core brand values of the company and puts the nature and brand experience on a sustainable foundation, Harris-Jensbach continued.
The Wolftrail was developed in cooperation with competent and long-standing partners. The official tour operator is the renowned company ASI Reisen from Innsbruck, Austria. The local partner and organizer on site is the Foundation Conservation Carpathia (FCC). The foundation was founded in 2009 by Barbara and Christoph Promberger and has since developed into the largest nature conservation organization in Romania. The FCC provides the huts and guesthouses as well as the English-speaking guides for the trail.
The multi-day hiking tour (6 days, 5 nights) travels through Transylvania, deep in the heart of Romania. It offers unique experiences in untouched nature in a remote, little explored area. A variety of wild animals such as bears, lynxes, wolves, deer and bisons are at home there. The services include transfers from and to Sibiu Airport, accommodation, meals, an English-speaking guide and a Jack Wolfskin ReWasty garbage bag. The price tag is €999, flights not included. 10 percent of the price of the trip goes directly to the Carpathia Foundation and is used for sustainable nature conservation measures; a part of it goes to a local nature conservation fund, which supports projects outside the foundation. Up to 20 trips per season are planned.
An campaign for the new offer, including the company’s new Infinite Hike hiking line, started on Feb. 20 with a three-week raffle. With the claim: “Discover Hidden Tracks”, hiking fans were able to guess the destination and win the Wolftrail trip including flights and an outfit. Since March 12, the trip is officially available for booking.
