Komperdell, the producer of carbon hiking and ski poles, has unveiled a new “Old versus New” dealer campaign. The Austrian company is aiming to generate a higher turnover in the dealers' inventories. Any customer can trade in his or her aluminum poles – regardless of the brand – for a €25 exchange premium on the purchase of Komperdell's new “C3 Carbon Pro” telescopic poles. In a press release, the company said it is aiming for a win-win situation for all participants. Customers can buy new poles at a 20 percent cheaper price. The old ski poles will be re-purposed and used for a yet to be defined social project. Participating retailers receive special point-of-sale tools and are listed as partners on a landing page developed for the campaign.