La Sportiva is the new technical partner of the 20km version – “The Original” - of the Fisherman's Friend StrongmanRun in Italy, an obstacle race organized by RCS Sport – RCS Active Team. The upcoming edition of the race, its sixth in Italy, will take place in Rovereto on September 16. This format of race, which associates competitiveness with entertainment, originated in Germany in 2007. Participants compete over sixteen different but equally demanding types of obstacles and besides being physically trained, they can show up at the starting line wearing bizarre or fancy dress costumes. Over the past six years, the Italian version of the Fisherman's Friend StrongmanRun has involved a total of around 56,000 participants from 40 different countries. The first stage in 2017, which was held in Bibione last May, saw the participation of more than 2,000 runners. The race in Rovereto will feature a completely different route from that of last year and several new obstacles, including the passage in the river Adige and a 3x6 meters vertical obstacle specifically dedicated to La Sportiva. The official t-shirt of the event signed La Sportiva will be given to all the local Ambassador Strongmen, who are currently putting in place the regional teams and organizing training sessions to prepare the teams for the race.