La Sportiva, the leading manufacturer of climbing shoes based in the Dolomites, will replace The North Face as the new title sponsor of the Lavaredo Ultra Trail (LUT) for the next three years, starting in June 2019. The 12-year-old circuit is the only Italian “series” class competition in the Ultra Trail World Tour. Starting at Cortina d'Ampezzo, a resort that is not far from La Sportiva's head office, it sees the participation of 3,600 runners from more than 60 countries on three stretches of 20, 48 or 120 km. From next year on, it will be renamed as the La Sportiva Lavaredo Ultra Trail, and it will add a fourth 90-km race called UltraDolomites.